Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. However, this analytical approach is not merely about data aggregation.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Were you in favor of X's rebrand of Twitter?

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding.

Examples 118

Examples Social Media Sentiment Influencer 118

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more.

Social Media 104

Social Media Sentiment HootSuite Analysis 104

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. For example, if a marketer at Sprout Coffee Co. This can take a lot of shapes.

How To 96

How To Sentiment Template Templates 96

Keyhole.co

SEPTEMBER 12, 2023

With roughly 6,000 tweets going out per second, getting vital information becomes a challenge. While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires more — Twitter’s advanced search. But first— What is Twitter’s advanced search?

Twitter 52

Twitter Hashtag Trends Sentiment 52

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? First things first, though.

Brand Monitoring 100

Brand Monitoring Tools HootSuite Brands 100

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. How Twitter trending topics work. Personalize your trend page.

Trends 125

Trends Twitter How To Hashtag 125

Convince & Convert

NOVEMBER 5, 2014

If the sentiment is negative, that interaction will have much less weight assigned to it than if it’s positive. But at the top will be the steakhouses your friends have visited – if their sentiment was good. Imagine the immediacy of Twitter, with the power, knowledge, and marketing smarts of everyone in your Facebook network.

Sentiment 167

Sentiment Hotels Marketing Conference 167

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more.

Sentiment 93

Sentiment Metrics Analysis Trends 93

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors?

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Spotify has nailed social listening with its @SpotifyCares account on Twitter.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

SEPTEMBER 10, 2020

Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Marketers today are laser-focused on metrics (particularly conversions) and growth. That’s exactly why there’s an emerging emphasis on UX for marketers. Why UX for marketers matters so much.

Tips 124

Tips Sentiment Marketing Real Estate 124

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 101

Sentiment Analysis Patterns Price 101

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. What is competitor mapping?

Comparison 106

Comparison Analysis How To Sentiment 106

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Is the influencer partnership driving more brand mentions and positive sentiment online? Knowing where you stand exposes market gaps and opportunities.

Brands 106

Brands How To Sentiment Metrics 106

Sprout Social

MAY 15, 2023

You can then analyze the data to uncover insights that will inform your marketing decisions. While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. Brand-specific conversations give you more visibility into customer experiences and brand sentiment.

Tools 108

Tools Tweetdeck Brands Sentiment 108

agora pulse

JANUARY 3, 2020

Getting engagement on Twitter can be tough. But these tips can help you expand your Twitter follower count and boost positive social interactions. Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. Here’s the juicy stuff for Twitter.

Twitter 129

Twitter Tips Influencer Hashtag 129

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

Data 140

Data Social Media Sentiment Team 140

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

Brands 109

Brands Sentiment How To Analysis 109

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Another valuable source of information is the sentiment report.

Social Media 102

Social Media Sentiment Marketing Analysis 102

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

Data 113

Data Marketing How To Collaboration 113

Sprout Social

FEBRUARY 21, 2019

In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter. Using Twitter listening tools. Taking action from Twitter listening. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 76

Twitter Sentiment Hotels Influencer 76

Pixlee

APRIL 18, 2017

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Tracking and analyzing those metrics can help to inform a successful marketing strategy. Identify and Track KPIs.

Analytics 47

Analytics Data Strategy Marketing 47

Social Media Strategies Summit

SEPTEMBER 22, 2023

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. You’ll also want to consider other factors, such as the languages in which you offer customer support like Nike does with its @NikeService X (Twitter) account: Image source 4.

Strategy 130

Strategy FAQ Guidelines Policies 130

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. That’s why it’s important that you get a handle on Twitter mentions.

Twitter 145

Twitter HootSuite Notification Analytics 145

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media. Use your on-site analytics.

Social Media 171

Social Media Strategy Marketing How To 171

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads. Catch all episodes here. Episode Summary. Meet Jennifer.

Data 118

Data Engagement Hubspot B2B 118

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

SocMed Sean

SEPTEMBER 26, 2012

Company also monitors competitor keywords to find prospective customers who are dissatisfied with competitor products and services using sentiment measurement. Via Radian6, the company continues to monitor the prospect to determine how they felt about the information provided by the sales person (did they tweet that they liked the demo?)

Radian6 278

Radian6 Social Media Engagement Marketing 278

Sprout Social

SEPTEMBER 9, 2020

On Twitter, it’s estimated that 500 million Tweets are sent per day and Instagram boasts over one billion users. While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights.

Organization 121

Organization Sentiment Social Media Management Analysis 121

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational commerce.

Conversation 97

Conversation Strategy Social Media Marketing 97

Sprout Social

JANUARY 18, 2022

With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. .

Skills 124

Skills Sentiment Team Press Release 124