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Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

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Trust is hard to come by these days

Buzz Marketing for Technology

For years I have kept tabs on the Edelman Trust barometer report , which comes out every January in Davos. After last year I figured this years report could make an excellent gauge of the economy worldwide! Simply put the report states: Trust is down in every industry and every country across the board by an average of 6%.

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Best Business Social Media and Blogging Guidelines

The Way of the Web

Not only are they helpful in ensuring that everyone in a company understands what is expected of them, they can also be a way to empower your employees to feel comfortable and confident in engaging with customers or clients via social media. List of Social Media Guidelines and Policies: Company Name Document Name Link.

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What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll You create a wiki page for your team containing the text of a report you're working on. A board meeting. Happy hour.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

On a particular forum I am active on (yes, I still use them!), Sadly, this person’s post was pulled by the strict moderators on that forum; the post was purely self-promotional and nothing but. If you’re only on the forum to tell other people to visit your website or to use your product, you won’t go far.

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

There have also been doctors that have used social networking tools, like Twitter, during surgery. You can use the many applications that Facebook offers, so that others can answer questions on a survey, have discussions on the forums, and/or have notes to bring awareness to a topic.

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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? Three cheers for them! page views SEO ROI — 1.2