Focus Group Groups Marketing Sports 
Sherrilynne Starkie
MARCH 11, 2013
“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. It’s a tomahawk dunk.
Sprout Social
MARCH 26, 2019
These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Create your next marketing campaign around hydration.
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Audiense
JUNE 13, 2017
English-speaking sports fans. As you’d expect the audience’s interest in sports over indexed compared to the global population, with 93.5% In events, they’re not surprisingly fond of sporting events, with 67.5% of the audience being interested in attending live sporting events compared to 23.8% Juventus fans.
Sprout Social
JUNE 23, 2021
My romantic idea of innovation as something you could just recognize in your gut was out of sync with the tremendous amount of bet-hedging most brands needed to feel confident in a new product or marketing campaign. Kraft determined through traditional market research that they wanted to enter the grocery burger market.
Buzz Marketing for Technology
DECEMBER 15, 2011
Fan pages are a unique marketing canvas to connect with avid consumers. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. What are they interested in – sports, music, TV? But only 0.2
Hootsuite
APRIL 7, 2021
Which means it’s time for brands and marketers to check it out, get a feel, and decide whether they should be joining in, too. To help, we’ve put together this overview of the fledgling platform, as well as its pros and cons from a marketing perspective. Meanwhile, clubs are interest-, identity- or industry-focused groups.
Hootsuite
APRIL 11, 2022
29% of conversations in sports equipment retailer Decathlon’s chatbot happened outside of opening hours. Since implementing an intelligent retail bot, fashion retailer Groupe Dynamite’s traffic increased by 200% , and chat now makes up 60% of all of their customer interactions. 9 ways retailers are using chatbots. Collect feedback.
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