Sherrilynne Starkie

JANUARY 8, 2018

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Media/Influencer Relations Earning coverage is essential to marketing and communications success. HTML, CSS and JavaScript. Research Skills. Traditional Research Provides insight to inform strategy and creative.

Skills 334

Skills Social Media Sysomos Diagrams 334

Ignite Social Media

JANUARY 7, 2025

Think of it as a focus group for your content helping you refine your approach before launching to your main audience. Trial Reels let you do exactly that. This feature gives you 24 hours to gather valuable insights from non-followers, including Views, Likes, and Comments.

Features 112

Features Instagram FeedBurner Hashtag 112

Buzz Marketing for Technology

MAY 23, 2012

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Buzz Marketing for Technology

MAY 18, 2011

Few marketers today have the luxury of being about to combine all forms of media under one umbrella. Today you can use the world’s largest focus group (ie all the social data from the last 2+ years) to find your audience online and model them to predict how effective your media purchases would be. But today is a different day.

Focus Group 254

Focus Group Buy Price Advertising 254

Buzz Marketing for Technology

DECEMBER 15, 2011

Fan pages are a unique marketing canvas to connect with avid consumers. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Vitrue a social media marketing platform determined that the. But only 0.2

Brands 275

Brands Repository Analysis Focus Group 275

Hootsuite

JULY 10, 2024

It’s like having an unlimited number of detailed focus groups operating all at once, all around the world. Share strategic insights with stakeholders More than half ( 56%) of social marketers say their organizations don’t understand social media. At the same time, they faced cuts to the marketing budget.

Examples 129

Examples Strategy HootSuite Sentiment 129

Oktopost

MAY 22, 2025

For that, they need access to accurate, always-on marketing intelligence that can access the most relevant sources in their market. Thats all great for accelerating execution but doesnt provide market visibility. Marketing intelligence platforms provide the layer of insight AI lacks.

B2B 62

B2B Marketing Social Media Management Sample 62

Hootsuite

MAY 13, 2020

Today, though, with the power of Facebook groups for business , brands have an opportunity to build fan communities in a way that just wasn’t possible back then. Seems like the perfect opportunity to bring people together… and build a great marketing platform while you’re at it. Facebook page vs. group. Facebook group types.

Groups 145

Groups Groups Engagement Facebook 145

Buzz Marketing for Technology

MARCH 20, 2013

Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. The short answer is yes.

Conversation 199

Conversation Hotels Retail Focus Group 199

Webbiquity SMM

MARCH 29, 2022

The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

Brands 250

Brands NoFollow Marketing How To 250

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

MAY 8, 2025

Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. But Reddits role in the modern marketing mix has shifted. In this way, Reddit reveals what traditional search engines cant: emerging micro-movements that show why people buy and whats really missing from the market.

Reddit 128

Reddit Trends Sentiment Analysis 128

Sprout Social

MARCH 28, 2025

Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout. A/B testing is a traditional marketing approach that can work well on social media, too. Few things are more disappointing than seeing a video you spent weeks on flop.

Instagram 102

Instagram Video Strategy Content 102

Mindjumpers

MARCH 28, 2011

The idea is to gain even more knowledge and share both local and global experiences by inventing, developing, marketing and running user experiences. In some way, Facebook can be used as a great focus group. Lack Of A Plan Shows That Businesses Struggle With Social Media Marketing. How to create “call to action&#.

Conference 238

Conference iPad Mobile Focus Group 238

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. How about potential customers? Tweet This!

Company 231

Company Social Media Posterous StumbleUpon 231

Buzz Marketing for Technology

MAY 9, 2012

Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it.

Data 222

Data Sample Samples Survey 222

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. To my mind, studying social media is ever so much better than using focus group scenarios. Listening mindfully.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Socialized

JANUARY 21, 2010

The Pizza Turnaround video, which was produced by Domino’s, features Domino’s employees, including its head chefs, and some of the company’s marketing executives, admitting outright that the pizza sucks. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can companies best use LinkedIn as a marketing platform? 6 Changes You Need To Make To Your LinkedIn Profile Now by V3 Integrated Marketing.

LinkedIn 222

LinkedIn Tips Hubspot B2B 222

Convince & Convert

DECEMBER 7, 2023

The answer lies in marketing diversity. 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. Dive in, and I’ll show you the incredible benefits of diversity marketing and insights into unlocking the vast treasures of a multicultural market. What Is Marketing Diversity?

Campaign 136

Campaign Marketing Authentication Loyalty 136

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 145

Research Social Media Airlines Marketing 145

Koka Sexton

JANUARY 5, 2023

Are you a business marketer looking to maximize your efforts? By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. It is important to be aware of the metrics that are key to understanding and improving your marketing initiatives.

Metrics 140

Metrics B2B ROI Advertising 140

Hootsuite

APRIL 26, 2023

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 140

Research Social Media HootSuite Marketing 140

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). Emergence Marketing. Influencer Marketing: An Oxymoron? Josh: Good point. March 2007.

Communities 117

Communities Groups Groups Social Media 117

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Waxing UnLyrical

MAY 29, 2012

You don’t need to create a focus group; you have one already. So you see, you don’t have to have a Twitter account to find immense value in The Twitter for your business… but you do need to be listening. If you are not garnering this data, which is free and public via a listening program, why not?

Case Study 219

Case Study Study Social Media Flickr 219

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 193

Social Media Research ROI Technorati 193

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. Now, the role of marketing has fundamentally evolved, changed and grown. Now, the role of marketing has fundamentally evolved, changed and grown. Marketing strategies should start with social.

Marketing 144

Marketing Social Media Management Team Campaign 144

Buffer Social

FEBRUARY 24, 2025

This is why I often advise aspiring Instagram creators and social media marketers to experiment. The feature offers you a way to post a reel with a select group of non-followers, to see how they react to it. Your followers (and potential followers) are human, after all, and there is so much nuance in the way folks behave online.

Instagram 102

Instagram Trends Feed Feedly 102

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Evaluate the changing needs of customers.

B2B 140

B2B Research Marketing Sentiment 140

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.

Social Media 218

Social Media ROI Social Networking Foursquare 218

Pam Moore

JULY 26, 2017

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. I know what you are thinking… “Pam this is just mumbo jumbo marketing talk… I don't need a content architecture like you do, as you are a geek and you love these things.”

Content 162

Content How To Marketing Case Study 162

Sprout Social

SEPTEMBER 15, 2021

Keep reading to gain five takeaways marketers can apply to their seasonal marketing strategies. Summer temperatures may still be hanging tough in most areas of the US, but the shift in conversations matches the shift in consumers’ mindsets and seasonal marketing pushes. Act on the anticipation for autumn early.

Apple 142

Apple Marketing Meme Focus Group 142

The Realtime Report

NOVEMBER 4, 2020

One of the most famous ways to earn online is via affiliate marketing. Affiliate Marketing. Essentially, with affiliate marketing you are going to be marketing someone else’s product or service, not your own. Amazon, for example, has a huge affiliate marketing program which they call ‘Amazon Associates’.

Brands 103

Brands Affiliate marketing Focus Group Groups 103

Webbiquity SMM

NOVEMBER 23, 2010

Now I routinely trade updates and information with smart marketers and other interesting people across North America as well as in the UK, Belgium, France, Germany, South Africa, India, Thailand, Malaysia, The Philippines, Australia, New Zealand, Brazil and elsewhere. Social media makes marketing more fun. Leave a comment to share.

Social Media 195

Social Media Committee Press Release Posterous 195

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Convince & Convert

APRIL 20, 2011

According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). Let’s say a company decides to use Facebook as a market research tool. That would be the equivalent of 230 interviews or roughly 78 focus groups.

Research 132

Research ROI Focus Group Apple 132