Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Technology should only be determined at the last stage of the planning process.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. Facebook substantially degrades image quality that are posted into a feed and merely linking to a piece of content is not infringing on it — if anything, it promotes it.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

MARCH 23, 2010

(If your writing sounds like someone could be saying it to you face-to-face, you have a strong sense of “voice&# in your posts) It also doesn’t hurt to mix in a video post now and again, or to make a video post available on every page, as I do over there on the right hand side. Consequently, I have two recommendations.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

JUNE 2, 2010

The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. At a glance, I learned that my friend and client Andy Reierson from Flint Communications shared the awesome Shaggin Wagon video from Toyota. Social curation at work. How Much Friendship Do We Need?

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

APRIL 1, 2010

On Facebook, there are just six videos total – the most recent added MORE THAN A YEAR AGO. I couldn’t believe it, given how many video assets a professional sports team has. 213 videos on YouTube , the most recent just five days ago. The videos aren’t annotated to drive traffic to Facebook.

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

JUNE 23, 2010

That’s what Social CRM systems are trying to solve. I’ve noticed more and more items popping up in my news feed recently informing me that several of my friends are now friends with their local pub or a nearby recording studio. If I find someone that I have friended is less than reputable, I unfriend them.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. If your audience skews older, you may not want to engage in a lot of “make a video&# contests, since that segment indexes low on the “Creator&# scale. Thanks again.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. How can your brand participate in this space most effectively?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please?

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

MARCH 18, 2010

There’s a reason that some videos show up on the first page of Google, and others do not. All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

SEPTEMBER 21, 2010

Meanwhile, however, I do very much like Facebook Lite , which strips down a lot of the shiny distractions, and gives you a threaded News Feed, birthdays, and events – and that’s about it. Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 3, 2010

Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 20, 2010

Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues.

Social Media 200

Social Media Tools Strategy Tips 200