Social Media Strategies Summit

MAY 19, 2022

Consistent content is a challenge for many social media marketers. Should your content marketing efforts focus on creating original content, or can you mix in curated content? Follow your favorites to keep your feed updated with good stuff to share with your audience. Creating Social Media Content Vs. Finding It.

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Social Media Content UGC Curation 264

Keyhole.co

MARCH 24, 2024

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. In short, the feed is vibrant and builds aspiration in the audience.

Communities 59

Communities Social Media Strategy UGC 59

Ignite Social Media

JUNE 14, 2023

Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Search tactics in social media refer to the strategies and techniques used to increase the visibility and discoverability of content on social platforms. This principle holds true in the realm of social media marketing as well.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. Due to their specific niche of aphrodisiac chocolates, the brand ran into marketing restrictions. So, they got creative with their approach.

Social Media 59

Social Media Strategy UGC Influencer 59

Pixlee

JANUARY 29, 2019

One month into 2019, we can tell this year is shaping up to be impactful in the world of visual marketing. The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content. Marketers can increase their click-through rate on ads by 35% by using permissioned UGC.

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UGC Features Curation Influencer 60

agora pulse

JUNE 23, 2020

Is Pinterest part of your social media marketing plan? If so, check out these tips for Pinterest marketing. Pinterest marketing. The platform isn’t fading away nor choked up with knitting patterns. So, let’s get started and look at the Pinterest marketing techniques you will want to know about. Been away a while?

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UGC Marketing Feed Feedly 138

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

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Social Media Strategy Influencer LinkedIn 240

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Examples Campaign Tips UGC 142

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

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B2B Trends Social Media UGC 117

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . User-generated content (UGC) goes a long way on TikTok.

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Video Marketing UGC Hashtag 98

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. The first step is to define the goals of your social media marketing.

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ROI Social Media UGC Discount 246

Sprout Social

MARCH 4, 2021

With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough to stay visible in followers’ feeds. It helps you keep your feed fresh and engaging without stressing to create new content every time. That’s where content curation comes in.

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Curation Data Content UGC 141

Ignite Social Media

APRIL 20, 2020

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. So whether you’re revisiting your Instagram Stories strategy or starting from scratch, we’ve compiled the following insights and best practices to help elevate your brand marketing efforts.

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Instagram Brands Marketing Geotagging 183

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. The exact process varies a bit from one platform to another. Guest post by Anne Griffin.

Social Media 168

Social Media UGC Aggregator Eventful 168

Ignite Social Media

SEPTEMBER 18, 2023

TikTok is a very creative platform, so you can use many options and video styles when you don’t have someone to feature. Using diverse video styles can also make your feed more interesting. Utilize User-Generated Content (UGC) First, we see positive results from UGC on TikTok. However, this isn’t ideal.

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Brands Content UGC How To 110

agora pulse

SEPTEMBER 29, 2020

Instagram is an outstanding social media marketing platform. Users are excited to follow and engage with brands on Instagram (more so than other platforms). User-generated content (UGC) can be insanely powerful on Instagram, and Yotpo is one of the best UGC tools out there. Social Media Content Calendar.

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Instagram Social Media Tools UGC 140

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. If you’re tagged in any user-generated content (UGC) , use it to your advantage and repost it (with credit, of course). Streams Hootsuite Streams are (essentially) feeds that show content from connected accounts.

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Curation Social Media Management Tools Social Media 75

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. Here are 7 surefire TikTok Marketing strategies. Understand the TikTok Algorithm.

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Strategy Marketing Banking Influencer 91

Social Media Strategies Summit

SEPTEMBER 26, 2023

So, if your marketing goals include optimizing your brand’s social media presence, here are the seven crucial considerations you have to make to produce winning content guaranteed to wow your potential customers. Emotional marketing is an exceptional tactic for getting people invested in your brand and products.

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Social Media Brands Content UGC 130

Ignite Social Media

NOVEMBER 13, 2018

Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. As user behavior and the platforms themselves continue to evolve, it’s imperative to adapt to the social media landscape. If your brand does not currently leverage UGC, you may be wondering where to start.

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Trends Social Media UGC Authentication 143

Keyhole.co

FEBRUARY 10, 2023

Instagram has become so much more than the photo-sharing platform it once was. billion users worldwide, the platform has quickly become a home of visual content, from selfies to even life hacks. The thing is, users on the platform have very attention spans and become much pickier about the account that is worth their ‘follow.’

Instagram 97

Instagram UGC Organization Analytics 97

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. 8 ways to use TikTok for business.

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How To Hashtag Influencer UGC 133

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022.

Social Media 52

Social Media UGC Marketing Influencer 52

Hootsuite

JULY 6, 2022

Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. Instagram is a visually-based platform. UGC is a persuasive form of free advertising.

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Instagram HootSuite UGC Influencer 117

Ignite Social Media

JULY 19, 2019

Pairing this with the rise of travel blogging and the highly-visual nature of social media, especially Instagram, social networking platforms have transformed into a top destination for wanderlusters and adventure-seekers. A key part of our social strategy is the curation of UGC. All employ a strong UGC curation strategy.

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Travel UGC Brands Tourism 94

Keyhole.co

DECEMBER 1, 2023

Most social media platforms allow you to repost or share content from another account or page. Sharing others’ posts directly was not possible until last year when Instagram rolled out an update allowing users to share Feed posts to their stories. It is one of the reasons why people can generate a lot of buzz on Twitter.

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Instagram How To UGC Curation 59

agora pulse

FEBRUARY 22, 2020

Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Related Post: Social Media Marketing 101. 80% of marketers use visual assets in their social media marketing. So, what if you have a tight social media budget?

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Social Media UGC Tips CPM 175

Later

SEPTEMBER 9, 2020

Introducing Shoploop: Google’s very own shoppable video platform! Created by Google’s in-house incubator, Area 120 , Shoploop is a mobile shopping platform that helps consumers discover products in an entertaining, informational, and snackable video format. . That’s because discovering new products on Shoploop is so easy. .

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Influencer Platform Video Brands 56

Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Sure, there are tons of stats out there about how low organic reach is nowadays, but Facebook is still the world’s most popular social media platform. Almost 3 billion users — 36.7% Trust = sales.

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Engagement UGC Facebook HootSuite 110

Pixlee

OCTOBER 16, 2020

2020 has taught us that it’s not always possible to plan life too far ahead—but this shouldn‘t stand completely true for your yearly marketing strategy. Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. Why you should include UGC in your social media calendar. How to get UGC?

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UGC Content Strategy How To 82

BeingOptimist

FEBRUARY 9, 2021

Instagram has become one of the high potential platforms for marketers to promote their business. Small Businesses or new startups usually get into trouble to attract a targeted audience due to a lack of budgets for assertive marketing. Best Instagram Marketing Strategies For Small Businesses In 2021.

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Small Business Instagram Strategy Marketing 92

agora pulse

FEBRUARY 13, 2020

Stories only exist in the Instagram feed for 24 hours, then they disappear. If you’re thinking about making Stories part of your content strategy, you want to make sure you’re leveraging this frequently-watched platform to your benefit. Share UGC to Stories . Then, duplicate what works on a regular basis. Author Emily A.

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Instagram UGC Chemicals Fashion 125

Ignite Social Media

JANUARY 22, 2020

It seems impossible to imagine a time when our feeds haven’t been filled with stacks of homemade waffles, juicy burgers, and close-ups of artisanal donuts, making us continuously hungry and giving rise to the term “food porn”. But on social platforms, lists are often among the top performing pieces of content.

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Types Delicious UGC Bazaarvoice 177

Later

OCTOBER 1, 2019

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. Recently, brands and businesses have been put under the spotlight for incorrectly reposting UGC to Instagram. .

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UGC Instagram Content How To 90

agora pulse

MARCH 10, 2020

Engagement rates are high, the selling potential high, and it’s an incredible platform that every social media manager and digital agency should use. Are you getting the most out of your Instagram marketing? . Your Instagram marketing goals may include … Brand storytelling. Sharing UGC . Brand announcements.

Social Media Management 159

Social Media Management Instagram Social Media Hashtag 159

Hootsuite

APRIL 6, 2023

As a marketer working in financial services, you know that navigating bank social media accounts can be tricky. Balancing compliance regulations with creative ideas for effective content marketing is no small feat. Financial sector laws typically treat the internet as a marketing channel. And create content that resonates.

Banking 105

Banking Social Media Tips HootSuite 105

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. Platforms themselves are also tailored to user interests.

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Video HootSuite How To UGC 112