Buzz Marketing for Technology
SEPTEMBER 7, 2011
But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes.
Buzz Marketing for Technology
OCTOBER 19, 2011
One area that few people have written about is how to use social media for solution marketing. 1) Is there a market for your solution? Few marketers do the social-focused research ahead of time to determine the market. When you do that the results reported in a recent Jive report of over 2000 customers are outstanding.
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Mindjumpers
AUGUST 3, 2012
Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Most people wrongly assume social enterprise networks are simply Facebook for business. If that were the case, Microsoft wouldn’t have dropped $1.2 billion to replicate one of the biggest work distractors.
Buzz Marketing for Technology
NOVEMBER 9, 2011
A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community.
Janet Fouts
FEBRUARY 11, 2013
Some CEO’s can’t create content either, and they let their marketing person do it for them. Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. Is that content the real reflection of the brand and it’s value?
Social Media Marketing
APRIL 13, 2011
It is now popular wisdom that Facebook, Twitter and Linkedin are good places for businesses to market their products and services. In episode #594 of For Immediate Release: The Hobson and Holtz Report , Neville Hobson and Shel Holtz discussed Steve Rubel 's Ad Age column about what he calls the 'Validation Era' of online marketing.
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2011
Since I had no marketing budget, I decided to spend all of my efforts partnering with other mom blogs and asking them to post about us. You want to start with a list of mom blogs that you like — ones that jive with your brand, are in your target demo, and look like they get medium to high traffic. Review your product?
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