Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

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Sprout Social

MARCH 22, 2022

So, whose March Madness marketing strategy is enough to go all the way? Overall, the social performance is remarkable and reinforces the opportunity for marketers who invest in March Madness. Hashtags power brands forward. To hashtag or not to hashtag ? The impressive investments mean the stakes are high.

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agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. But enough with the gloom, with “online” being the ultimate 2020 “must-have,” there’s never been a better time for marketing agencies to re-energize and get noticed.

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Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Tip #4: Use Hashtags. Instagram videos and photos are categorized by hashtags. This means, if you want your audience to find your posts, you should use appropriate hashtags. .

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Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. What does TBT mean?

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agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

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Sprout Social

JULY 11, 2016

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. When to Use a Branded Hashtag. Sponsored Events.

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Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. So TikTok is still a comparatively under-utilized resource.

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Sprout Social

NOVEMBER 28, 2022

Share a trending meme. Where would social media be without memes ? Sharing trending memes or your spin on them is always a topical, fun way to rack up engagement. First Sip Coffee created a birthday card Story for their birthday to promote their celebration event to their fans. Add custom birthday hashtag.

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Social Media Strategies Summit

OCTOBER 3, 2019

In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing. Source: Mobile Marketer.

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Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Double down on influencer marketing and user-generated content.

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Trends Influencer Strategy Hashtag 145

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with. You don’t need skills in design or meme-making to start a challenge. View this post on Instagram.

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Likeable

SEPTEMBER 3, 2019

The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’ attention as fast as they can. Don’t do it just because other brands are.

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Social Media Marketing

JUNE 4, 2013

Already a pop culture phenomenon, HBO''s Game of Thrones has been a runaway success online, with more memes than you can swing a sword at and online conversations (particularly on Twitter) that accompany or follow episodes. Beware what lies beyond Market Street. foursquare Marketing' #GameofCones is coming. More at [link]. --.

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Social Media Marketing

OCTOBER 12, 2010

If you're even remotely familiar with Twitter, you know what a hashtag is. Hashtags can be a very helpful way of discovering content that you wouldn't normally see. to host a Twitter chat on October 24, with the hashtag #sherlock_pbs. That's essentially what hashtags allow you to do - it's a saved search of sorts.

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Later

JULY 3, 2020

There’s no question that hosting a virtual event is a great way to provide a valuable service or entertainment for your audience to take part in, which can work wonders for building brand loyalty and trust. Influencer marketing on IGTV is definitely a trend we expect to see more of in the future. 99: [link].

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Pixlee

SEPTEMBER 9, 2019

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes.

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Hootsuite

JANUARY 11, 2023

Creating and managing TikTok marketing campaigns often involves a lot of moving pieces. Sometimes, when you use a specific search term like “TikTok Events,” you will only get direct matches. You can search a wide range of industries, events, or types of content. Why should you use TikTok templates? Source: Vimeo. Cost : Free!

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Template Templates Vimeo Cost 102

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

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Sprout Social

MAY 8, 2019

For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook. Not only do folks on the ‘gram love it when brands shout them out, but customer photos represent marketing firepower that proves that people dig your products. Customer photos.

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Ignite Social Media

AUGUST 23, 2016

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe. The Internet is a weird place. What are the origins of the trend?

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Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This could be via your social media channels, website, in-store, during events or with your customer care team. It helps with market differentiation A unique brand experience separates you from the competition.

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Sprout Social

MARCH 7, 2022

Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Some even made memes.

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Likeable

FEBRUARY 12, 2020

With 22 percent of internet users worldwide saying that their main reason for using social media is to watch/follow sports events, it’s clear why so many sports brands and teams have revisited their social media game plans (pun intended). Adidas’ “She Breaks Barriers” initiative is, in their words, “out to level the field.”

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Buffer Social

JANUARY 20, 2022

For example, we had a variety of posts for Black History Month, including a spotlight on Black-owned businesses and a call for followers to share their favorite Black social media marketers. Ask your followers to join in and use the hashtag for some great user-generated content, too. Day February Black History Month (U.S.)

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Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up. Competitive Analysis.

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Adam Cohen

JULY 19, 2010

You can follow along with the hashtag #SM69 (for the 69th time they have had this weekly discussion). When combining social media with other interactive marketing practices, the results can magnify both. In other words, social media integrated with other forms of marketing is greater than the sum of the parts. See you there?

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Twenty4 Social

OCTOBER 12, 2020

Taking photos with portrait orientation is generally considered the best practice in Instagram marketing. Use Hashtags. Hashtags make a big difference on Instagram, so make sure you use them often and use them well. A MEME FROM YOUR INDUSTRY. TALK ABOUT THIS MONTHS EVENTS EG. Use Portrait Orientation. 0 Comments.

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Instagram Tips Influencer Curation 52

Hootsuite

OCTOBER 19, 2022

In fact, the addictive video platform has carved out a whole new niche in the social selling market. Embrace hashtags and keywords. Hashtags and keywords tell the algorithm what your post is about and help users find it. Hashtags and keywords tell the algorithm what your post is about and help users find it.

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Sprout Social

DECEMBER 5, 2022

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. From stories of triumph to funny social media memes , social has the power to spark a smile. But times have changed. Social media can bring joy.

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Later

NOVEMBER 13, 2019

From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Check out how Later’s Marketing Campaign Lead, Lexie Carbone uses VSCO to get the look: . Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? .

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Instagram Trends UGC Meme 85

agora pulse

JUNE 20, 2018

There’s a reason that inspirational memes and quotes float around on a daily basis. Which of these dresses should I wear to my big event? This is a fun format to share a joke, or humorous meme– just make sure that you really know your audience and don’t cross a line. Don’t Forget the Hashtags!

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Types Questions Instagram Sports 98

Later

JULY 4, 2020

From creating a playful concept to locking in your hashtags and challenge captions, here’s her 10 top tips to using Instagram games for growth! Suddenly, friends were tagging friends, and the hashtags picked up steam as the web of nominees grew larger! What are Instagram Games and Challenges? View this post on Instagram.

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Hootsuite

OCTOBER 8, 2019

But it’s not enough to just tweet out events happening at your school. Social media isn’t all memes and arguing politics. They recognized the opportunity they had to use social media as a recruitment tool during their annual recruitment event called “O-Week.”. Free #unswoweek Night Markets film screening tonight @ 7pm.

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Education Social Media Tips Policies 111

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. Things like the ability to have an Instagram placement for a Facebook ad and allowing users to share Instagram Stories directly to Facebook are just a handful of ways these platforms have created moments of synergy for marketers and users alike.

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Instagram Strategy Facebook Social Networking 101

Buffer Social

MARCH 5, 2021

The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. One marketer that has mastered the art of social media to drive a better customer experience is Bryanna Evans. How do you learn from your community to help guide your marketing and product development strategy?

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The Social Media Hat

JULY 18, 2016

A lot of marketers develop a social media strategy a little late in the game. It's a lot easier to craft social media marketing best practices for conversion when you start at the beginning. Ideally, your social media strategy will, in a lot of ways, mirror your overall marketing strategy. You bet it does.

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