Engineering, FAQ, Social CRM and Social Networking

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. It’s just more authentic and believable that way.

FAQ

FAQ Content Consultant Social Media

Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. “I can publish search engine optimized pitches for free, really?&# It’s the power of the users, the crowd, that makes the engine rev. How Does This Help You?

SEO

SEO Social Media Consultant Social CRM

Is Your Twitter Addiction Paying Off

Convince & Convert

JUNE 17, 2010

Maybe you use Twitter to see what’s going on (the real-time search engine approach). link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out. But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end.

Twitter

Twitter Metrics Social CRM Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. It makes sharing simple.

Social Media

Social Media Strategy Tourism Social CRM

Please Help Me Pick a New Look For My Blog

Convince & Convert

FEBRUARY 5, 2010

Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), Thanks for your help! but a right-hand location on content sites. I completely missed it in the first two headers, but noticed it readily in the third.

Disqus

Disqus Social CRM Patterns Consultant

6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

FEBRUARY 24, 2010

If you’re not willing to listen to what your customers are telling you, when they are clearly using social media (especially Twitter) as the new 1-800 number, then you have a problem with your corporate culture that social media can’t fix.

Compete

Compete Conference Organization Social CRM

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

APRIL 20, 2010

Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions. The Long Tail of a Blog – In Action Last month on Convince & Convert , 6,243 incredibly discerning folks visited from some sort of search engine query.

Hitwise

Hitwise Content Blogger Consultant

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

MARCH 4, 2010

If you are blogging for content, I see these as your key metrics: Total visits Percentage of new visits (a recent study by my clients at Compendium Blogware to be released soon shows that among 86% of corporate blogs, first-time visitors comprise 60%+ of their total traffic Visits from search engines If you are blogging for commerce, I’d opt for these (..)

Metrics

Metrics Strategy How To Tourism

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. If you have a search engine on your website, look at a report that shows what people type into that box. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results.

Social Media

Social Media Strategy Consultant B2B

The More Things Change, The More Things Change

Convince & Convert

MAY 27, 2010

What have you seen in the social media world lately that’s excited you? (I’m I’m psyched about the Kurrently search engine ). I know you’ve got a bunch of exciting new products that I’m excited to try. Comment away!

Consultant

Consultant Metrics Social Media Social CRM

Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

MAY 25, 2010

Which Are You Providing I see 17 online marketing services that small and medium agencies (especially PR-focused firms) could credibly offer clients, if they made the effort to build competency: Search Taxonomy Analysis Search Opportunity Audits Search Engine Optimization (not super duper hard core SEO, but intermediate level) Blogger Outreach Influencer (..)

Marketing

Marketing Social CRM Conference Social Media

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

APRIL 1, 2010

However, the photos in each location appear to be different, and the file names on Flickr are straight from the camera (tough to rank in search engines when your photo is named “CIMG1537″). Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program.

Social Media

Social Media Content Analysis Sports

14 Things I Think I Think About Social Media

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. " @jaybaer [link] [link] Debi Davis "YouTube is the 2nd largest search engine in the world, and yet video content continues to be under-leveraged." The reviews business will be transformed by geo-location.

Social Media

Social Media Consultant Video Strategy

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

SEPTEMBER 8, 2010

gave up their search engine duties in U.S. We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire.

MySpace

MySpace Facebook Social CRM Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Unless you happen to catch lightning in a bottle (#4), the incremental page views stemming from people linking to these posts or finding them on search engines adds up. I may run a similar analysis and rank my top posts by page views coming from search engines. Most of the rest are from spring 2010 or earlier. Search does matter.

Social Media

Social Media Strategy Social CRM Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. But, still, like any industry, I believe the vertical applications will ultimately win out over the all-purpose engines. That said there are some options. Businesses need to save time and get to the point quickly.

Social Media

Social Media Radian6 Strategy SM2

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media

Social Media Strategy Consultant Web 2.0

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 23, 2010

Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform.

Social Media

Social Media Strategy Engineering Social CRM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 19, 2010

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. If we like it we want to pass it around to our network so that they can interact with it. Content isn’t king, optimized content is king. A Facebook profile update is very shareable.

Social Media

Social Media Strategy Consultant Social CRM

Is Social Media Too Big For Its Britches?

Convince & Convert

APRIL 22, 2010

Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ).

Social Media

Social Media Social CRM Loyalty Web 2.0

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 3, 2010

Of these trends, the biggest is the embedding of services into online infrastructure, because the line of demarcation between your website and our social networks is going to get very fuzzy over the next few years. Ask a newly-minted Foursquare mayor how they feel about it. It will be slow, and it will be messy, though.

Social Media

Social Media Strategy Consultant Social CRM

The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

APRIL 8, 2010

I totally get the point of the iPad as a way to make casually web browsing, social networking, and ebook-reading simpler and trendier, but in no way are these things “computers&#. And MiFi is soooo much better than USB dongle. Surprised it hasn't taken off more yet. RevShark Great post Jay.

iPad

iPad Content iPhone Wireless

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. And a search engine of it's own. It would be a giant spam engine. It would be a giant spam engine. Make your content at least semi-friendly for search engines. Build a website. Make it useful and at least moderately pleasing to the eye. It is a tool.

Social Media

Social Media Facebook Marketing Consultant

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. And a search engine of it's own. It would be a giant spam engine. It would be a giant spam engine. Make your content at least semi-friendly for search engines. Build a website. Make it useful and at least moderately pleasing to the eye. It is a tool.

Facebook

Facebook Consultant Social Media Sites

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Authority Labs By far my favorite tool for tracking search engine positioning, Authority Labs shows you at a glance whether you’re #4 or #40 in Google, Bing and Yahoo! Glad I stumbled here.

Social Media

Social Media Strategy Consultant Tweetdeck

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

Due to embedding of tweets, people scanning tweets but not actually having an account, and tweets being picked up by search engines, 23% of consumers read tweets at least monthly. The actual reach of Twitter is actually double the user base. Interaction. You certainly covered some great reasons to that point.

Social CRM

Social CRM Twitter B2B CoTweet

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

AUGUST 25, 2010

If you were Starbucks, how would you take advantage of this new network? In 1999, Yahoo had 67% of the search engine market. link] giovanni ciampaglia RT @benasmith Interesting post looking at the potential of the new Starbucks Digital Network [link] [link] Marc Buote Is Starbucks the Most Dangerous Competitor to Facebook?

Facebook

Facebook Yahoo Collaboration Social CRM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 27, 2010

Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident. link] jaybaer Preach it to those engineers Jon! Thanks for sharing.

Social Media

Social Media Strategy Airlines Types

Social Media Informer

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Is Your Twitter Addiction Paying Off

Convince and Convert Blog: Social Media Strategy and Social Media.

Please Help Me Pick a New Look For My Blog

6 Required Competencies for Social Organizations | Conferences and.

Does Your Blog Have a Long Tail | Blogging and Content Creation.

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince and Convert Blog: Social Media Strategy and Social Media.

The More Things Change, The More Things Change

Digital and Dollars – Successfully Adding Online Marketing to Your.

Get Your Social Media Story Straight | Blogging and Content.

14 Things I Think I Think About Social Media

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Social Media Too Big For Its Britches?

Convince and Convert Blog: Social Media Strategy and Social Media.

The Truth About the iPad | Blogging and Content Creation | Social.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

RIP 3 Ways Facebook is Killing Your Website

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Twitter for Business Even Worth the Trouble | social crm.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince and Convert Blog: Social Media Strategy and Social Media.

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