Pixlee

DECEMBER 15, 2021

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. Trends to Watch in 2022.

Social Media 52

Social Media UGC Marketing Influencer 52

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option. Convenience in Social Shopping.

Social Media 52

Social Media Video Content UGC 52

Pixlee

APRIL 5, 2021

After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. Despite this, many brands are thriving through a strategy built largely on user-generated content (UGC). Why Content Shifted: UGC Strategy. The Increasing Need for Content .

UGC 52

UGC Content Price Influencer 52

Pixlee

MAY 2, 2019

For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. million Instagram followers (which is just one facet of their engaged community). Content is the best way to build an engaged community around a brand. Focus on Content. Customer Advocacy.

Retail 68

Retail Authentication UGC Case Study 68

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60

UGC Content Instagram Hashtag 60

Later

NOVEMBER 14, 2018

So while you’re thinking about how to promote your Black Friday and Cyber Monday deals, you can also brainstorm ideas on how to engage your followers even after the holidays are over. Tip #2: Use Vertical Video to Engage Your Followers. No stress, no fuss, and no need to log into your Instagram app to publish!

Instagram 58

Instagram Tips Marketing UGC 58

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 93

Retail Social Media UGC How To 93

Sprout Social

AUGUST 17, 2021

To help your marketing team find the best options, we’ve put together a list of 10 different community management tools that are perfect for engaging your customer base and building a community. Creating a brand community is a way to be accessible for your audience through customer service and engaging online content.

Communities 119

Communities Engagement Tools Tweetdeck 119

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. So how has the company managed to build an engaged brand community ?

Examples 227

Examples Communities Brands Forums 227

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? It’s also a chance to engage with customers and show your brand’s human side. Post engaging (but not overly salesy) content. Is your brand voice funny or educational?

Strategy 100

Strategy Brands Facebook How To 100

Sprout Social

NOVEMBER 16, 2021

Organic : Engagement rate, click-through-rate, social traffic referrals, website page actions (e.g., For example, fashion retailer River Island has over 160 active tags they apply to content to track more qualitative insights like consumers’ preferences for UGC content versus official brand photography.

Social Media 138

Social Media UGC Analysis Conversation 138

Sprout Social

OCTOBER 13, 2021

Investing in engaging shoppable content (e.g., The retail giant regularly partners with influencers and celebrities to showcase new product lines and seasonal favorites. You can publish shoppable posts on social media sites like Instagram, Facebook, TikTok and Pinterest. Shoppable UGC. Stories vs. static ads).

Buy 134

Buy Brands Apparel Content 134

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Independent businesses like Paynter Jackets have built hyper-loyal and engaged communities around their brand values and a transparent approach on social media.

Communities 78

Communities Instagram UGC How To 78

Hootsuite

MARCH 2, 2023

Brand safety risks Advertising next to inappropriate or offensive content In programmatic advertising, advertisers buy ad placements through distribution platforms, rather than individual publishers. In this example, the advertiser could have avoided this placement by adding names of unsuitable publishers to their keyword blocklist.

Social Media 97

Social Media Brands HootSuite Policies 97

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. You know what I’m talking about.

Campaign 129

Campaign Social Media Collaboration Apple 129

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Independent businesses like Paynter Jackets have built hyper-loyal and engaged communities around their brand values and a transparent approach on social media.

Communities 60

Communities Instagram UGC How To 60

Later

JULY 22, 2020

From creating engaging community-focused boards, sharing inspirational content, and optimizing Pins for driving sales and traffic, the best brands on Pinterest are savvy about how they post! The Shop tab is an awesome addition for both retailers and everyday users looking for shoppable inspiration on Pinterest.

Strategy 58

Strategy Brands UGC Marketing 58

Sprout Social

JANUARY 30, 2019

To create authentic and lasting brand awareness, avoid solely publishing promotional messages. What strategies are they using to drive engagement or sales? These numbers speak directly to which networks your brand should approach and what types of content to publish. Engagement. Increase brand awareness. We got this ??

Social Media 112

Social Media Strategy Marketing How To 112

Hootsuite

SEPTEMBER 24, 2019

Regrams and UGC: User-generated content is by nature authentic and compelling. Once you decide what type of content to publish, you need to decide how it’s going to look. If you want engagement on Instagram , you have to engage, too. If someone tags you in a post, check it out and look for opportunities to engage.

Instagram 112

Instagram Tips Marketing Hashtag 112

Keyhole.co

JANUARY 22, 2024

A social media style guide typically includes- Voice and tone Language, grammar, typography Color scheme Hashtags Guidelines for engaging with the audience on social media Posting frequency PR crisis plan, etc. It must outline guidelines on your brand voice, target audience, and engagement patterns on different social platforms.

Social Media 52

Social Media Guidelines How To Hashtag 52

Later

JULY 17, 2020

Did you know you can now plan, schedule, and automatically publish to Pinterest with Later — for free! . According to TechCrunch , the number of Product Pins has more than doubled in the last year, with traffic to retailer sites increasing by 230%. . Schedule and auto publish video Pins with Later , available on all paid plans!

Brands 73

Brands How To SEO UGC 73

Later

OCTOBER 18, 2019

While a lot of brands use Linkin.bio to connect their Instagram followers with their products, it’s also commonly used by publishers to drive traffic to their articles and content. In fact, by pairing UGC alongside their own promotional content, Lush can drive a ton more product sales than they would otherwise.

Instagram 49

Instagram Brands UGC Feed 49

Sprout Social

OCTOBER 20, 2016

It is an attractive product, and while the brand is technically in the engineering and manufacturing space, over the past three years our team has worked to position Barn Pros as a high-end online retailer. This provides us with a unique social media engagement opportunity. UGC tends to gain the most engagement from our audience.

UGC 40

UGC Facebook Construction Price 40

Later

AUGUST 25, 2020

time of the whole year, especially if you work in retail or e-commerce. This groundbreaking new feature allows consumers to “try on” products digitally before buying them — opening up a world of opportunities for retailers. The winter holidays are the busiest (and most important!) Ready to level up with Linkin.bio with Later ?

Campaign 89

Campaign Marketing How To Instagram 89

Later

AUGUST 24, 2021

She shared her partnership with retailer HomeGoods , and asked her community to send her UGC should they see her work in-person. Show a use-case of your products and ask a leading question in order to prompt engagement from your audience. There are several ways to do this: 1. OLIPOP (@drinkolipop) July 2, 2021.

Twitter 74

Twitter How To Newsletter Fashion 74

Sprout Social

MARCH 27, 2023

And the campaign doesn’t end when your team hits “publish.” They’ve built their followings based on the engaging content they share on social. Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data. So, tapping into UGC is a win-win-win.

Campaign 123

Campaign Social Media UGC Metrics 123

Sprout Social

OCTOBER 17, 2016

The most effective way to grow your Twitter account is to engage with others. Engage Twitter is all about communication. Engaging will put you on users' radar who otherwise wouldn't have any idea who you are. In addition to being famous, many celebrities engage on Twitter successfully because they’re entertaining.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Later

MAY 8, 2019

How to Create Engaging Instagram Content Feed for Fashion Brands. While previously we relied on fashion magazines, celebrities, and TV ads to push out styles and trends, now Instagram followers are free to engage, follow and even start a trend – and brands are paying close attention. User-generated content (UGC). lisasaysgah.

Fashion 83

Fashion Instagram Influencer UGC 83

agora pulse

FEBRUARY 10, 2021

Twitter: GIFs and memes on breaking news, links to articles published on your blog. The online clothing retailer has nailed its brand voice and applies it uniquely across the various social channels. On Facebook , they’re all about UGC ( user-generated content ), sharing funny fan tweets, popular memes, and Instagram posts.

Organization 207

Organization Social Media UGC How To 207

Later

DECEMBER 13, 2019

And while you might be thinking that a longer caption might impact engagement rates, you’d be right — but only in a positive way! . According to influencer research by Fohr , the average caption length has more than doubled since 2016, and those with longer captions got the most engagement! . engagement rate compared to 1.5%

Instagram 75

Instagram Strategy Collaboration Influencer 75