Tue.Oct 22, 2019

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Why “Hidden Like Counts” Won’t Hurt Influencer Marketing

Ignite Social Media

Back in April, Instagram began a test in which they hid the number of likes. each post gets from public view. While the original poster can still see the count, other users cannot. The stated goal is to reduce, particularly among young people, the negative pressure caused by competing for likes and the embarrassment of low like counts. This test expanded. on Instagram in July and began rolling to Facebook in certain regions this September.

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FTC Rules that Selling Followers and Likes is Illegal, Along with Posting Fake Reviews

Social Media Today

The FTC has fined the owner of fake engagement seller Devumi $2.5 million in a landmark case which may be a significant blow for online cheats.

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How to Find and Reach Your Target Audience on Instagram

Sprout Social

Having in-depth knowledge of your Instagram target audience is an essential part of a successful Instagram marketing strategy. Unless you know what intrigues and motivates your followers, you’ll have a hard time producing the right content to engage them. And unless you know when they are active, you won’t have much success reaching them at the right time.

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Twitter Rolls Out Darker 'Lights Out' Dark Mode on Android

Social Media Today

After launching it on iOS back in March, Twitter is now bringing its darker 'Lights Out' dark mode option to Android.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Maria Ross The Empathy Edge on #MindfulSocial

Janet Fouts

Empathy in the workplace? What do we need that for? Ummmm. Everything silly. When we have empathy for our customers we deliver better service. When we show empathy to our co-workers or our employees we can put ourselves in their shoes and better understand the dynamics of any situation. Maria Ross shows us how every business should be embracing empathy and compassion to understand what’s really going on with our customers, our team, and our competitors.

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Snapchat Adds Seven Million Users, Posts Higher Revenue in Q3

Social Media Today

Snapchat has posted its Q3 2019 update, reaching 210 million daily active users and showing strong signs in revenue growth.

More Trending

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Instagram Adds IGTV Series Option to Categorize Videos

Social Media Today

Instagram has added a new IGTV option which will enable creators to segment their videos into dedicated collections.

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You Can Now Create Your Own IGTV Series

Later

Instagram just announced brand new tools to help creators start their own IGTV series! Viewers can now binge-watch their favorite series and subscribe to notifications so they’ll never miss out on new episodes. The new tool is designed to give creators a chance to produce ongoing, long-form video content on IGTV – separate from other videos on their channel.

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LinkedIn Publishes New LinkedIn Marketing Solutions Partners Guide

Social Media Today

LinkedIn has published a new guide to its marketing partners and how they can help maximize your on-platform efforts.

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What’s Life Without Likes?

Forbes Social Media

This move is a fundamental shift by two of the biggest platforms in social networking that popularized the importance of like count in the first place.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Pinterest Begins Rolling Put an Updated Pin Format

Social Media Today

Pinterest is rolling out a new layout for Pins, which includes some minor functional tweaks and a different look.

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U.K. Challenges Facebook Over Lies In Political Ads

Forbes Social Media

Facebook's controversial decision to allow 'deceptive, false or misleading content' in political ads is being challenged in the UK.

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Facebook Publishes New Insights into How to Connect with Gen Z Consumers

Social Media Today

Facebook has published a new report which looks at how marketers can better connect with Gen Z consumers.

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Nearly Every State Is Investigating Facebook For Potential Antitrust Violations

Forbes Social Media

47 state attorneys general have signed on to the case led by New York.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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3 Key Social Listening Strategies For Understanding Deeper Consumer Insights

Digimind

At our first ever SocializeDC, marketers from leading brands and agencies joined Digimind for an informative evening of panel discussions, networking, and after work treats. We welcomed Social Listening and Insights Manager Mary Beth-Levin from USPS , Marketing Account Coordinators Carlos Cruz and Caroline Campbell from Fors Marsh Group , and Sr. Marketing Research Analyst Emily McCormick from Streetsense , to explain their social listening strategies.

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Bull & Moon Bucks Logic, Gives Investment Tips Based On Your Astrological Sign

Forbes Social Media

Bull & Moon is literally an app that creates stock and investment advice based on your astrological sign.

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Digimind Named a Leader in the Forrester New Wave™: Market and Competitive Intelligence Platform, Q4 2019 Report

Digimind

We are honoured to announce that Digimind has been named a Leader in The Forrester New Wave™: Market And Competitive Intelligence Platforms, Q4 2019.

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Here’s How Kylie Jenner Could Keep Monetizing ‘Rise And Shine’

Forbes Social Media

A viral moment turned into a business opportunity.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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37 Instagram Stats That Matter to Marketers in 2020

Hootsuite

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. To make sure you’re working with the right information, we’ve compiled all the most important Instagram statistics you need to be aware of this year. Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.

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Twitter’s Stock May Plunge On Massive Volalitly Following Results

Forbes Social Media

The company is due to report third quarter results on Friday, October 25

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The Picture-Perfect Facebook Cover Photo Size Guide

Sprout Social

Remember that old phrase “don’t judge a book by its cover?”. Well, that doesn’t apply in the social media world. Even though you always help customers better understand your brand through content and storytelling, the first impression they get of your company will always be visual. Between logos, website layouts or your Facebook cover photo, it’s the images that lay the foundation for your online reputation.

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4 Types of Social Video (And When to Use Them)

Likeable

Every piece of content your brand posts on social media should either educate, entertain, or inspire. And more often than not, you’ll need more than a few seconds of attention to do so. Enter social video. 54 percent of consumers want to see more video content from a brand or business they support, proving that the appetite for video is there. Not only does video give the audience what they want, but it also gives brands the results they’re looking for—95 percent of a message is retained when re

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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CamSoda’s ‘SeriesCast’ Syncs Your Sex Toy To The World Series

Forbes Social Media

SeriesCast is similar to CamSoda's previous connected events, in this case - the World Series. Through a web app, balls, strikes and hits cause your connected vibratory device to, well, vibrate.