Why “Hidden Like Counts” Won’t Hurt Influencer Marketing
Ignite Social Media
OCTOBER 22, 2019
Back in April, Instagram began a test in which they hid the number of likes. each post gets from public view. While the original poster can still see the count, other users cannot. The stated goal is to reduce, particularly among young people, the negative pressure caused by competing for likes and the embarrassment of low like counts. This test expanded. on Instagram in July and began rolling to Facebook in certain regions this September.
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