Meta Ads Attribution Setting: A Complete Guide
Jon Loomer
JUNE 12, 2023
Attribution is the process of giving credit to an ad for a conversion. It’s the foundation for the ultimate determinant of performance. As a result, you must understand the Meta ads Attribution Setting. It’s not nearly as straight-forward as many expect it to be. Not only is it variable (you can change how attribution is defined), it controls more than just reporting.
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