Thu.Oct 20, 2022

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How to use Twitter as part of your ABM strategy

Audiense

Account-based marketing (ABM) is a B2B marketing strategy where sales and marketing collaborate to customize the buying experience for targeted accounts. In this partnership, it’s the marketing team’s job to attract these target accounts by laying the foundation and metaphorically passing the baton for sales to close. Companies that achieve this alignment between sales and marketing can see a 208% growth in their marketing revenue.

Strategy 180
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Everything You Need to Know about TikTok Duets

SocMed Sean

Do you love to use TikTok, but need some help with creating TikTok duets? Here are some tips about everything you need to know about TikTok duets that can help you be more successful on the platform. The post Everything You Need to Know about TikTok Duets appeared first on SocMedSean - Social Media Sean.

Tips 130
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Snapchat Posts Mixed Results in Latest Earnings Update

Social Media Today

Snapchat's user numbers are still rising, but there are some concerning signals in the data.

Data 188
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TikTok Parent ByteDance Planned To Use TikTok To Monitor The Physical Location Of Specific American Citizens

Forbes Social Media

The project, assigned to a Beijing-led team, would have involved accessing location data from some U.S. users’ devices without their knowledge or consent.

Project 145
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Instagram Officially Announces New ‘Creator Portfolio’ Showcase Option

Social Media Today

The new option will help creators showcase their audience reach and past brand collaborations.

Instagram 176
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#508: 3 Unexpected Ways A Subscription Box Could Boost Your Online Business Revenue With Julie Ball

Amy Porterfield

3 Unexpected Ways A Subscription Box Could Boost Your Online Business Revenue How adding a subscription box to your online business can be a game-changer for your bottom line Have you ever thought about adding a subscription box to your business? If you haven’t, I definitely encourage you to consider it! Not only can a […]. The post #508: 3 Unexpected Ways A Subscription Box Could Boost Your Online Business Revenue With Julie Ball appeared first on Amy Porterfield | Online Marketing Exper

Marketing 115

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How Do I Calculate Engagement Rate?

Keyhole.co

Social media accounts with larger followings are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. Engagement rate gives us an assessment of the quality of the content, independent from the number of followers an account has. Table of Content What is Engagement Rate? Why Should You Track Engagement Rate?

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TikTok Announces First-Ever Global Gaming Event

Social Media Today

The event will dig into the opportunities for gaming-related brands in the app.

Eventful 181
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10 New Retails Trends You Need to Know for 2023

Hootsuite

Two retail trends that every business can count on in 2023 are change and innovation. Online and in-person retail is moving faster than ever. Technological innovation is leading that charge. And so are shifting consumer expectations. Businesses need to stay on top of retail trends that will impact their success in order to get ahead of the curve. Embracing that change will help retailers thrive this year and beyond.

Retail 104
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Meta Announces New Tools for Facebook Groups at Communities Summit 2022

Social Media Today

Meta's announced a range of new updates for groups, including, as you might expect, Reels.

Groups 159
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Funniest Animal Photos: 20 Finalists Of Comedy Wildlife Photography Awards 2022

Forbes Social Media

A bull with wings, a cool fox tipping us a wink and a galloping, farting zebra are among the shortlisted images in this great photo competition that will brighten your day and make you smile.

Tips 92
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Instagram Adds New Safety Features, Including Improved Blocking and New Pop-Up Alerts

Social Media Today

Some new tools to help control your Instagram experience.

Instagram 181
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15 Fun Spooky Halloween Canva Templates for Easy Social Posts

Socially Sorted

Halloween Canva Templates are in the house for your social media! It's that time of the year when the spook goes up a level. Who can resist some fun quotes, memes and puns about Halloween? Here are 15 free templates for you to use from my Canva Creator profile! Posts on this blog may contain affiliate […]. The post 15 Fun Spooky Halloween Canva Templates for Easy Social Posts appeared first on Socially Sorted.

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LinkedIn Adds New Accessibility Features, Including Auto-Captions on Videos

Social Media Today

Some key improvements to help maximize accessibility for all.

Features 170
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Best Golf Sweaters To Keep You On The Course As Temps Drop

Forbes Social Media

Whether you're playing a round in the crisp autumnal air or working on your short game in early spring, we've rounded up the best golf sweaters to improve your style, comfort (and swing) on the course.

Course 70
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Snapchat Announces New Features for Snapchat+, Including Custom Story Expiry Options

Social Media Today

Snapchat+ already has over a million paying subscribers.

Features 154
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Young People Want To Be Influencers Even As Older Americans Say It Isn't A Real Job!

Forbes Social Media

While the more famous celebrities can make big dollars posting on social media, it simply isn't possible for one-quarter of young Americans to all become influencers!

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How to Use Facebook Custom Audiences: A Step-by-Step Guide

Hootsuite

With 2.82 billion daily active users , Facebook has a large and varied audience. Not everyone fits your customer persona, and that’s why you need to use Facebook Custom Audiences. Because it’s really sad when a good ad is viewed by the wrong audience! Never again. Instead, create laser-targeted ads to reach the Facebook users who are most likely to be interested in your business.

Facebook 145
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How we use advocacy to overcome social media challenges at Sprout

Sprout Social

Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers, this is the social landscape our team faces. At Sprout, we turn to employee advocacy to help us overcome our most pressing challenges and amplify our content. “Advocacy is our secret superpower for creating awareness,” says Olivia Jepson, Sprout Social’s Senior Social Media Strategist.

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How to Delete One Picture From an Instagram Carousel [5 Steps]

Hootsuite

Is there anything worse than finding a mistake in an Instagram post that you spent hours perfecting? Probably, but it feels pretty darn bad. Lucky for us, you can now delete a single photo from an Instagram carousel post without deleting the whole carousel — so there’s some flexibility when it comes to editing live Instagram posts. Why is this great news?

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Megan Thee Marketer: Lessons from the HTown Hottie

Sprout Social

What works–and what doesn’t–shifts fast in marketing. As consumers become savvier and shift their priorities, tried and true methods to reach and engage with consumers may not work as well as they used to. To stay ahead, marketers can look to seemingly unlikely sources for inspiration. Enter Megan Thee Stallion. The rap artist from Houston recently launched Bad B **s Have Bad Days Too , a mental health resource hub.

Marketing 103
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Instagram Reels Hacks: 15 Tricks and Hidden Features

Hootsuite

Since their introduction in 2020, Instagram Reels have become the app’s fastest-growing feature (and a great way to give your content a boost with the Instagram algorithm ). Hopefully, you’ve familiarized yourself with the basics of Instagram Reels by now — because it’s time to kick things into Expert Mode. In this post, we’re sharing the Instagram Reels hacks, tips, tricks and features that the pros know and love, so that (fingers crossed!

Features 105
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.