80-20 Rule: Facebook Ads Remarketing and Your Budget
JUNE 7, 2023
This question comes up every now and then, and I want to address it. Is there a certain percentage of your budget that you should set aside for remarketing to current customers and website visitors? This is actually a fun example of content that was inspired by questions given to my AI chatbot. I didn’t like the answer that my bot gave, but the reason its answer was insufficient is that this is a topic I haven’t discussed much.