Mon.Aug 09, 2021

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Audience Targeting Options Facebook Needs in the Age of Less Tracking

Jon Loomer

We’re entering a time when tracking users from app to app and website to website is becoming increasingly difficult. Browser settings and Apple’s iOS 14.5 update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. That’s rough for advertisers. It creates a need for more granular targeting that isn’t impacted by these privacy developments.

Facebook 213
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Facebook Announces #BuyBlack Summit to Help Promote Black-Owned Businesses

Social Media Today

The summit will include a range of info sessions and workshops to help highlight the ways in which brands can utilize Facebook for promotion.

Facebook 193
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3 Insights About Instagram Reels Users

Ignite Social Media

Curious who the users of Instagram Reels are? Our team was eager to learn more about who the users are and what they are interested in. We are breaking down 3 Global Web Index insights of IG Reels users below. Overview of Instagram Reels. Reels is relatively new to Instagram, want a quick recap of what all Reels entails? Read our blog post, here. TikTok vs.

Instagram 172
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Empathy in Marketing [Part 3]: Practical Ways to Foster Empathy in Marketing

Audiense

In Part 2 of our “Empathy in Marketing” series , we covered some of the best ways to get a better understanding of your audience. Now we’ll take a look at some practical steps to put that knowledge to good use for empathetic marketing.

Marketing 170
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Twitter is Testing a New Option Which Would Enable You to Remove Specific Followers from Your Audience

Social Media Today

The option could be particularly beneficial for brands looking to ensure they maximize their tweet marketing performance.

Twitter 185
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Why personality insights are the secret weapon in creating powerful marketing strategies

Audiense

We spend so much time building detailed buyer personas, but how often do we really think about the kind of personalities we’re trying to appeal to? It’s possible to argue that by deeply understanding personalities, we’re better able to tap into marketing messages that more deeply impact our intended audiences.

Strategy 157

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Show Me The Money: How Social Platforms Are Helping Their Creators Monetize

Likeable

As the creator economy on social media continues to grow (in both size and importance), almost every mainstream social platform has found itself competing in a monetization arms race of sorts. In order to retain talent and quality content on their platforms, it’s becoming absolutely essential for the networks to become more focused on creators and helping them make money. .

Platform 113
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Instagram Tests New Ads on the Shop Tab to Highlight Specific Products

Social Media Today

The new ads will help to highlight your products on the front page of the Shop tab in the app.

Products 178
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#389: Impact, Legacy, & Living A Passion-Led Life with Amy McLaren

Amy Porterfield

How to Shed Self-Doubt, Find Inspiration, and Change Your Life (and the World) for the Better What kind of legacy do you dream of leaving? What kind of impact will you make in this world? If you don’t think it’s possible to feel crystal clear on how to take your passions and leverage them into […]. The post #389: Impact, Legacy, & Living A Passion-Led Life with Amy McLaren appeared first on Amy Porterfield | Online Marketing Expert.

How To 110
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LinkedIn Adds Native Video Meeting Option, Facilitating Enhanced Connection in the App

Social Media Today

The option will make it easier to switch to a video meeting direct from your LinkedIn chats.

Meeting 176
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How, When, and Why You Should Hire an Accountant or Bookkeeper for Your Small Business

The Realtime Report

How, When, and Why You Should Hire an Accountant or Bookkeeper for Your Small Business. Running your own business is hard work, especially all by yourself. The good news is that you don’t have to do it alone. Many small businesses choose instead to employ help to do specialized tasks for the business, such as administrative duties, marketing campaigns, or physical labor.

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Facebook Provides More Data Controls with Update to 'Transfer Your Information' Tool

Social Media Today

The update will provide more capacity to download and re-use your Facebook data.

Data 167
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How Brands Can Collect Higher-Quality UGC

Pixlee

Consistently creating authentic, relevant, and engaging content on a regular basis can be challenging. It’s common for even experienced marketing teams to fall into a state of a lull with templates and repetitive elements. User-generated content (UGC) can help solve the content lull. However, the content your users produce may be less-than-optimal by your brand standards.

UGC 92
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Duplicate Photos Fixer VS CCleaner – Which Is The Best Photos Cleaner

Tweaklibrary

If your system is stacked with duplicate and similar-looking images, all you need is a tool that can accurately detect and clean duplicates. Copies of the same pictures not only take up tons of storage space but also decreases systems performance. Luckily, with the help of a standalone and system tweaking tool, you can clean replicas of hidden pictures.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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40 Twitter Stats for 2021 [Infographic]

Social Media Today

Looking to get a better understanding of the power and influence of Twitter? Check out these stats.

Twitter 218
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What To Do if Photo Import Is Not Working on Windows 10

Tweaklibrary

There is no dearth of storage mediums where you can carry your precious photos. These include smartphones, flash drives, external and internal hard drives, and many more. But, if you are a Windows user, who aims at editing these images, you would first import them on your PC or laptop, isn’t it? However, consider a scenario where you had collected hundreds and thousands of images on a storage medium and when you sat down to edit them, you received an error saying “Windows 10 photo import not wor

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Flex $100 Dinners For Free With Newest MSCHF Drop ‘Stolen Stories’

Forbes Social Media

MSCHF's Drop #52 is called "Stolen Stories" and aims to democratize social capital through stolen photos of fancy dinner plates. As social media has become more performative, and less aligned with our true experiences, posting lavish plates on Instagram has become a norm for those who can swing it.

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Best Ways To Enhance Safari Privacy And Security

Tweaklibrary

An average Mac user spends countless hours browsing the internet, sometimes not worrying much about privacy and security. And, even if they do, they probably don’t know what tweaks to put in place. Now, to surf the internet on Mac, Safari happens to be one of the first preferences. In this blog, we’ll tell you about the various settings you can enable to strengthen your Mac’s security and privacy.

Privacy 21
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.