Mon.Oct 03, 2011

Trending Sources

Klout Adds WordPress But Not For Self Hosted Blogs?

Jason Yormark

A few weeks ago I noticed that Klout had added the WordPress button to the available channels to connect to which was encouraging. Quite frankly I think those that write successful blogs carry more influence then just about anyone in the social media sphere, so a welcome addition. But not so fast. Apparently the new addition only covers hosted blogs and not self hosted blogs.

Five Tools to Prep You for 2012

Spin Sucks

It’s been said the last quarter of the year is like a second New Year for businesses (unless, of course, your fiscal isn’t on a calendar year). What are you doing to take advantage of it? Whatever your plans, taking advantage of some of the newest technology can help you. Following are some examples of how five new technologies are being used…and how they can help you prep for 2012. Google+.

Tools 99

Content Sharing Pattern on Social Media [Study]


Tweet Not all shared content gets clicked, so how do brands ensure that the content they share travels across the web and generates readership for them? To answer this question, we need to identify the content sharing pattern on popular channels like Facebook, Twitter, our good old e-mails and others. Research findings on user clicks. 17% of e-mail. 11% of Twitter. 34% of other types of links.

How to Know if You Should Renew Your Domain Name?

Bill Hartzer

If you own domain names, then you are inevitably going to have answer the question: should I renew this domain name? Well, as someone who owns a considerable amount of domain names, I frequently have to make that decision on a regular basis–and have come up with my own internal checklist that helps me decide whether or not I should renew a domain name. Developed or Not Developed? link].

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Hey Loehmanns! Tweet Me Right!

Spin Sucks

Today’s guest post is written by Anne Weiskopf. A little more than a week ago, I wrote about the discount chain Loehmanns, sharing wonderful childhood memories of shopping with my mother. The intent was to let them know their direct marketing efforts (which I continue to receive) only serve to remind me, a long time loyal customer, that I can no longer take advantage of their fabulous clothes and sales. Loehmanns closed their last store in Massachusetts in 2010 and do not have a website enabled for ecommerce.). To ensure Loehmanns saw my post, I tweeted it to their Twitter account.

5 Tips for Preparing for Blog World Expo (Or Any Other Conference)


Here we are, four weeks out from Blog World Expo in Los Angeles starting November 3rd. Is it too early to start getting ready? Some would probably say yes, but I don’t think so. Last year I wrote a post about getting ready for your first BWE , and since I now have a little BWE experience, I thought I would revisit that list and highlight the main items of importance. Absolutely not.

Monday’s 5 Social Media Must-Reads


Below are 5 social media must-reads that we wouldn’t want you to miss. Facebook Launches New Metric: “People Talking About”. By Todd Wasserman Facebook has overhauled its Pages Insights analytics tool and added a new metric to gauge the health of a page: “People Talking About.”. Facebook’s News Feed Changes May Be Reducing Impressions, Increasing Feedback for Page Posts.

2011 Q3 Review: SocialFish Clients and Work


It’s time for our quarterly recap of what we’ve been working on. Here’s a review of what we’ve been up to in the third quarter of 2011. This year’s flying by. STRATEGY WORK –We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. Strategy clients.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Winner of Diva Marketing MNS Sponsored Branding Tip Contest Is.

Diva Marketing Blog

Chelsea Aures @chelseaaures. Congrats! and toss of a pink boa to Chelsea. The Challenge : Provide a tip on how to use social media to support branding ~ Social Media Changes the Branding Game post. . Our guest judge was BL Ochman of Whats Next? BL's reason for her decision ~ Constant self-promoting is transparent. There has to be some level of communication involved in social media. your choice.

Has social media burned PR bridges?

Jeff Esposito

There is no question that social media is the most useful innovation or tool for the public relations industry. It has leveled the playing field and allowed easier access to reporters for public relations pros. This has also served as the catalyst for more meaningful relationships between journalists and flacks. Not only does it look bad to recruiters, it also can burn bridges within the industry.

Self-employment – the first anniversary

The Way of the Web

It’s strange to think that it’s exactly a year since I became self-employed, considering that it’s almost hard to remember what it was like working for a full-time employer. Luckily the fact that it coincided with my father’s birthday is a handy reminder that 365 days ago I started working on my dining room table with an old laptop running Ubuntu, a notepad, and the idea that if I could survive for a year on my own I’d consider it a massive success. And yet here I am at the same table, albeit on a much newer laptop.

The Nudge to Budge Theory!

Engaging Brand

Social media is a wonderful communication tool for developing a brand story. For me, social media isn't about telling the whole complete story to create is about nudging the reader to feel the emotion for themselves and for them to develop their own story. The audience of your communication has a much wider, more vivid imagination than you could ever put into words.

A World Gone Social

Learn how companies must adapt to survive.

Is E-mail Dying?

Small Business Mavericks

Let something get popular for a few days and someone somewhere is going to ask if something else is dying. Social media was supposed to kill search. It didn’t. Now, it’s supposed to be killing e-mail. But is it? Mark Evans says “no” and I heartily agree. It will be a long time before e-mail marketing dies. And it likely won’t be social media that kills it. Social media is about public interaction. There is also a lot of competition for your content. You have five seconds to grab your prospect’s attention and sell them something. The stream moves on. Now what?

6 Tips for Dressing Up Your Product Reviews


This guest post is by Peter Lawlor of the B2Web Internet Marketing Blog. One of my favorite methods of monetizing my blogs is by promoting products as an affiliate. As an affiliate, I have the opportunity to learn all I can about a product I promote, and share what I know, including likes and dislikes, with my readers. I’m constantly experimenting with ways to pre-sell products, with a focus on quality content and dressing up reviews with eye-catching and informative techniques. Persuade visitors to click your affiliate links. Pre-selling is both an art and a science. It could be: voice.

When Familiarity Breeds Familiarity

Direct Marketing Observations

Everything seems hard the first time we do it doesn’t it? Until it no longer ceases to be difficult and then it becomes innate, routine and sometimes mundane. On the web, we as digital marketers and change agents, worry that the sites, applications and networks that we build, share and promote aren’t intuitive enough. Yet even the toughest of sites to navigate seem to succeed with massive amounts of traffic and uniques. Why is that? Because people want to go there. People want to use that site. No matter how difficult it is. What does this mean? So is it a good thing to change?