Audiense
NOVEMBER 8, 2023
What do you think of when you hear the words B2B marketing? Pushy sales emails, jargon-filled SEO blogs, unsolicited phone calls, leaflets at exhibitions? We’ve come a long way since the 90s and B2B is quickly becoming one of the most exciting and innovative areas for marketing professionals to explore. Trust us, we do it every day.
Jon Loomer
NOVEMBER 8, 2023
You’ve likely seen that behavioral targeting related to Facebook and Instagram may get banned in the EU. But, what does that actually mean? I have not seen a definition of “behavioral advertising” from regulators. I did find one in relation to this case from the AP : Behavioral advertising, used by Meta’s Facebook and Instagram among many other tech companies, involves observing individual behavior such as browsing habits, mouse clicks and app usage, then using that data to bui
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Social Media Today
NOVEMBER 8, 2023
The program is part of Meta's broader effort to establish stronger bonds with creative talent.
Jon Loomer
NOVEMBER 8, 2023
It’s happening… Facebook users in the EU are starting to get this prompt. These screens were shared with me by a reader. Meta is clear about what this is: Make a choice about your ads. As part of changing laws in your region, you can now choose to continue using Meta products for free by allowing us to use your info for ads. Or, you can subscribe to use them without ads.
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Social Media Today
NOVEMBER 8, 2023
A new option to measure how your TikTok campaigns are driving sales.
Sprout Social
NOVEMBER 8, 2023
Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. As a business, you need to figure out how to deliver great customer experiences while keeping up with these changing demands.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Forbes Social Media
NOVEMBER 8, 2023
Have you seen a photo showing Israel’s prime minister Benjamin Netanyahu hospitalized? The image has gone viral on TikTok, with over 3 million views. But it’s fake.
WebInKnow
NOVEMBER 8, 2023
I love the new offering from Doritos. In a fabulous example of deeply understanding a buyer persona, the snack food brand just released a software plug-in that gamers (and others) can use to silence the annoying “crunch” sound when they are gaming or talking.
Forbes Social Media
NOVEMBER 8, 2023
A lot has changed with the social media platform—and not just its name—since Musk tweeted "The Bird is free" in late October 2022.
Keyhole.co
NOVEMBER 8, 2023
By now, pretty much all businesses know the importance of social media. Worldwide, there are nearly 5 billion social media users. In four years’ time, that number is projected to hit almost 6 billion. This represents an enormous pool of customers waiting to be engaged. But wait – before you get too carried away, you first need to think about the rules.
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A beginner's guide to social media automation tools and getting automation right.
Forbes Social Media
NOVEMBER 8, 2023
Google is trialing a new feature in Google Photos that could significantly change how users view and manage their growing photo libraries.
ProBlogger
NOVEMBER 8, 2023
The post Build Blog Products That Sell 2: Analyze the Market and Competitors appeared first on ProBlogger. This guest series is by Greg McFarlane of Control Your Cash. Copy from one, it’s plagiarism; copy from many, it’s research. —Attributed to Wilson Mizner (1876-1933), among others …Or you can take it a step further. If you research many, and then forge something original, your readers will take notice.
Forbes Social Media
NOVEMBER 8, 2023
There's a new WhatsApp app in the Mac App Store. But is it any better than WhatsApp's web app?
Jon Loomer
NOVEMBER 8, 2023
Meta is rolling out a new feature to help with creative optimization of your ads called Flexible Formats. It’s actually pretty interesting. But, documentation is limited and I have lots of questions. I don’t have all of the answers where because I’ve yet to stumble on any official documentation from Meta. So, we’re left figuring this out on our own.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Convince & Convert
NOVEMBER 8, 2023
SEO is one of the youngest marketing disciplines out there, and it’s also incredibly fast-paced. It looks almost nothing like what it did when we started. While the fundamental principle remains the same — SEO is about making websites easy to find and understand — the tactics involved are very different than they were 15, 5, and even 1 year ago. Generative AI entering the marketing scenes at the end of 2023 made things change even faster for our industry.
Buffer Social
NOVEMBER 8, 2023
Let’s be honest: you probably didn’t get into content marketing because you love working with numbers. That’s certainly true for me. I’m a word nerd. I’ll run a mile when threatened with math (don’t even get me started on trigonometry), so examining data has never come naturally to me. But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential i
Forbes Social Media
NOVEMBER 8, 2023
Sen. Josh Hawley (R-Mo.) renewed his call for a nationwide ban on TikTok, claiming Tuesday the popular social media platform has prioritized anti-Israel content in the wake of Israel’s war with Gaza militant group Hamas.
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