Thu.Feb 01, 2024

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. The almighty algorithm makes it challenging to reach your followers — let alone get in front of new audiences. And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar.

Analysis 184
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What Social Media Marketers Can Expect in 2024

Social Media Today

A number of opportunities and challenges lie ahead for those looking to stay on top of social media marketing trends in 2024.

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How Do I Find A Fractional CMO?

The Social Media Hat

Find the perfect Fractional CMO to fuel your business growth. The post How Do I Find A Fractional CMO? appeared first on The Social Media Hat.

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Meta Posts Solid Increases in Revenue and Usage for Q4 2023

Social Media Today

Meta's bringing in more revenue, seeing more users and is poised to capitalize on future trends.

Trends 200
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Use 4×5 Creative for Feeds

Jon Loomer

Don’t be so quick to crop… When you upload a 9×16 image or video when creating an ad, Meta asks you to crop or upload new creative that are square and wide for specific groups of placements. Before you do that, preview your ads first. You may see that your creative in some of the placements that would have been square are actually 4×5.

Feed 143
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Threads Rises to 130M Users, Seeing Steady Growth

Social Media Today

Meta's Twitter clone is growing steadily, though it still has a way to go to compete with X.

Compete 199

More Trending

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Threads Rises to 130 Million Users, Seeing Steady Growth

Social Media Today

Meta's Twitter clone is growing steadily, though it still has a way to go to compete with X.

Compete 197
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5 ways social media listening increases customer advocacy

Sprout Social

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy.

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Meta Posts Solid Increases in Revenue and Usage for Q4 2023

Social Media Today

Meta's bringing in more revenue, seeing more users, and is poised to capitalize on future trends.

Trends 187
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Moving to DC: Essential Checklist for a Smooth Transition

The Realtime Report

Moving to DC: Essential Checklist for a Smooth Transition Moving to D.C. presents an exciting opportunity, whether you’re seeking a fresh start or buying a real estate property. Washington, D.C., invites new residents with its rich history and dynamic community. Planning and preparation are key to navigating this transition smoothly. This guide offers a comprehensive checklist, ensuring you cover all necessary steps.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Snap is Recalling All of its Pixy Drone Devices Due to Fire Risk

Social Media Today

Snapchat's Pixy drone, which it discontinued in 2022, poses a fire risk due to a problem with its battery.

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Revolutionizing Social Media: Hookle’s AI ‘AIDE’ Promises Small Business Success in a Single Click

Bill Hartzer

In an era where small businesses strive to make a big impact online, Finnish-based Hookle emerges as the game-changer with the introduction of ‘Hookle AIDE,’ an AI-powered post generation assistant poised to revolutionize social media marketing. With a mission to empower entrepreneurs and small businesses globally, Hookle’s fully automated feature analyzes users’ profiles, crafting personalized daily posts without the need for any prompts.

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X Makes Its Vertical Video Feed Ads Available to All Advertisers

Social Media Today

X says that over 100 million users watch vertical video in the app every day.

Feed 191
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12 Facebook publishing tools for your brand in 2024

Sprout Social

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Snap Is Recalling Its Pixy Drone Devices Due to Fire Risk

Social Media Today

Snapchat's Pixy drone, which it discontinued in 2022, poses a fire risk due to a problem with its battery.

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How to Set Up Lead Scoring Automation in Infusionsoft Based on Engagement

Jon Loomer

One of the best things you can do for your online business is set up CRM lead scoring automation to segment your highest value or most engaged subscribers. In this post, I’m going to show you exactly how I do this with Infusionsoft (Keap). This is a bit off topic since my primary focus is Meta ads. But there is relevance for advertisers. At the bottom, I’ll show you how you could leverage this for your advertising.

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X is Experimenting with New Options to Sort Post Replies

Social Media Today

That could make it easier to stay up to date with fast-moving conversations.

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10 Tricks For Memorable Content On Social Media

Keyhole.co

Have you ever experienced that sinking feeling when your carefully crafted content seems to disappear in the vast sea of social media posts? It can be incredibly challenging to make a lasting impression and truly connect with your audience amidst the noise. But fret not! We are here to lend a helping hand with a comprehensive list of 10 valuable tips that are guaranteed to assist you in creating unforgettable social media posts.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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YouTube Now Has 100 Million Premium and Music Subscribers

Social Media Today

YouTube's added 20 million more paying subscribers over the past year.

YouTube 187
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The 20 Best Cover Letter Writing Services

Writtent Blog

If there is only one thing that can make your CV look better, it is a cover letter. It helps you get your foot in the door and say to your potential employer: ‘Hey there, please read me and pay attention.’ It may seem obvious and unnecessary. However, a couple of introductory phrases can make a whole world of difference. Last year, I had a hard time writing more or less decent cover letters.

Price 52
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YouTube Now Has 100M Premium and Music Subscribers

Social Media Today

YouTube's added 20 million more paying subscribers over the past year.

YouTube 182
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7 Best Powtoon Alternatives In 2024 | Tools To Make Animated Videos

Tweaklibrary

For individuals in the creative, advertising, or business sectors seeking a cloud-based video creation tool, Powtoon stands out as an excellent choice. It offers helpful tools to transform a simple idea into high-quality videos in various formats, including explainer videos. Regardless of its popularity, the sheer number of content creators exceeds what a single service can accommodate.

Video 13
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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X Is Experimenting With New Options To Sort Post Replies

Social Media Today

That could make it easier to stay up to date with fast-moving conversations.

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Top 10 Brand Marketing Solutions

Oktopost

Your business is unique, but do your brand assets reflect that? B2B buyers are bombarded with information daily, and only so many brands can stand out. When the time comes to pull the trigger and invest in a solution, those are the brands they will go for. 64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area.

Brands 62
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X Expands Vertical Video Feed Ads to All Advertisers

Social Media Today

X says that over 100 million users watch vertical video in the app every day.

Feed 166
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Dealing with Social Media Trolls: Community Management Best Practices

Convince & Convert

Dealing with social media trolls? Wondering what to do when the comments on your brand posts get hijacked or spiral out of control? Update your Social Media Community Management Guardrails! While having a guidelines document is essential when it comes to marketing best practices, your brand’s social media moderation resource is only valuable if it’s both up-to-date and comprehensive.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Google Rolls Out Image Creation Within its Bard Chatbot, Updated Visual Generation Models

Social Media Today

The latest generative AI advances from the Big G.

Google 182
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X Makes its Vertical Video Feed Ads Available to All Advertisers

Social Media Today

X says that over 100 million users watch vertical video in the app every day.

Feed 154
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Google Rolls Out Image Creation Within Its Bard Chatbot, Updated Visual Generation Models

Social Media Today

The latest generative AI advances from the Big G.

Google 172