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How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

Insights Social Media Case Studies Betabrand brand apps brand hack brand hackathon crowdsourcing online retail retail

9 Things to Note Before Launching a Facebook Coupon Offers Campaign

SocialTimes Facebook

Product development crowdsourcing. Advertising/Marketing Facebook A/B testing analytics Applications apps Bookmarks brand awareness ChameleonJohn Coupons Customer Loyalty Digital Strategy Consulting e-Commerce Email Engagement Holiday Shopping Season influencer marketing Influencers Insights Kohl's Landing Pages Laurynas Skupas Likes Load Times Loyalty measurement Metrics mobile Offers Post Scheduling retailers Scheduled Posts Shares smartphones Technomic User-Generated Content

Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The birth of Happy B h Wines is a story of heartbreak, a choice to be happy, and a crowdsourced decision. This crowdsourced approach got wine lovers invested in their brand early.

Six Links Worthy Of Your Attention #53

Twist Image

"In addition to being a pretty funny video with a lot of truth to it, this is notable as a crowdsourced effort: the creators credit a subreddit with providing most of the lyrics. Every retailer now looks to Apple as the gold standard for what a retail experience should be.

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

In reality few have them – some retail firms I have spoke to have them, luxury goods firms typically have them but its rare for a technology firms to have them? Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting

How badges help news websites build community, make money | Poynter.

www.poynter.org

Better crowdsourcing. You can give a badge to reward someone for contributing to a crowdsourcing project.

Badge 41

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

link] How Social Data and Mobile Tech Can Improve the Retail Experience [.] è sulla saggezza delle folle (crowdsourcing) che FIAT ha dato il meglio di sé: citata da Mashable, vera e propria bibbia del social media marketing, la campagna per la realizzazione, attraverso il [.]

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain & disruptive technologies. Epi is a pioneer in the crowdsourcing ad model, and Founder & CEO of Ludvik + Partners @LAdvertising in NYC.

What the Future Holds for B2B Social Media Marketing

mashable.com

With that said, here are my three key points to remember about the future of social media for B2B companies: B2B social media will be less about marketing and more about thought leadership and crowdsourced feedback. Thought leadership & crowdsourced feedback are becoming more and more important, not just in current engagement, but really over-the-hurdle engagement, as in, what's right around the corner.

B2B 39

3 Tips for Maximizing Engagement With Facebook Likes and Shares

mashable.com

Example of an Effective Application of Both “Like&# and “Share:&# Specialty outdoor retailer Giantnerd recently published data showing how social sharing has doubled traffic from Facebook. For example, a children’s apparel retailer could promote an end-of-season sale to “Likers&# of its winter coats. 7 Captivating Works of Crowdsourced Art 7 A/B Testing Resources for Startups.

Mix of Social Media Trends 2011

johnbell.typepad.com

Is the next stage of pricing pandemonium completely transparent pricing where consumers see manufacturer's cost, wholesale and then retail all next to each other?

Musical serendipity in a digital world….

The Way of the Web

Adam’s experience is that record and book shops provide an element of serendipity missing in online retailers, and this is also a familiar comment on news services, and information via social networks which connect you with friends likely to share your world view. And retailers?:

Six Links Worthy Of Your Attention #224

Twist Image

Amazon''s crowdsourced publishing platform will launch soon for mystery, romance and sci-fi authors - Gigaom. Disruption of retail. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

Clothing retailer Gap decided to change logos. Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week.

UGC 2

eCommerce Chargebacks and Remedies

Atom Thought

According to a recent report (Oct, 2008) by CyberSource (a leading payment & risk management services company), a record USD4B were lost due to online scams by online retailers in 2008. The silver lining in the above is that retailers have managed to restrict the percentage fraud under 1.5% Another report by CyberSource states that retailers reject a further 2.9% CrowdSourcing- The New Social Media Mantra to Sell Better!

Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

I picked up a nasty cold when I was gone for last Monday’s show unfortunately, but I’m pressing through with the help of a crowdsourced regiment from Facebook. This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

Open 24 Hours: Marketing Messages Are Everywhere

Spin Sucks

Retailer Banana Republic paid tribute to the series in its fall 2009 collection and is sponsoring a casting call for a walk-on role in Season 5. Crowdsourcing Means More Work for You, Not Less Marketing Your Business through the Use of Podcasts Spin Sucks Relaunches!

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

sherpablog.marketingsherpa.com

4) Personal Branding: The five elements of being seen as a thought leader through crowdsourcing (2) Recognition Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Tying Together Social Media and Corporate Social Responsibility July 6th, 2010 |Written By: Laura Hall | View Comments Tweet Guest post by Laura Hall , Managing Partner at PainePR.

The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

More from Convince and Convert The 39 Social Media Tools I'll Use Today Why You’re the Key to Social Media Success The Chicken and the Egg Social Media Conundrum Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) The Hilarity of Working From Home (The Arkayne Blog) Why Loyalty and Mobile Marketing is the Future for Retail (Danny Brown) Tagged as: Apple , content creation , Convince and Convert , ipad , jay baer Did you enjoy this blog post?