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Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Listen Now . Partnering Up.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community. foster relationships with your community. Try it Free.

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What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

Clothing retailer Gap decided to change logos. We recognise that we missed the opportunity to engage with the online community. Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week.

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10 Ideas for Holiday Campaigns on Social Media

Likeable

Filters are a low-cost, high engagement way to tap into the spirit of the season with a soft touch, even if your brand doesn’t have a retail presence. Give Back to Your Community. Also consider playing with filters on Instagram, or starting a video challenge on TikTok. Choose a cause that is congruent with your brand’s values.

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How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

From its Model Citizen photo campaign to its Disco Open Source Project to its ThinkTank Community Idea Factory, Betabrand has built its brand around customer engagement. . “Betabrand is perfect because we have such an open, experimental approach to branding,” says Lindland.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. According to Tom Grant , Ph.D, You expand it.”

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