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Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Listen Now .

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Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

In reality few have them – some retail firms I have spoke to have them, luxury goods firms typically have them but its rare for a technology firms to have them? Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting. Not any more ….

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What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

Clothing retailer Gap decided to change logos. Then you jump on a social network with 500 million users while you still can. Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week.

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Create a Customer Experience Strategy [FREE TEMPLATE]

Hootsuite

Use Hootsuite Streams to track them across every social network. Send out surveys to crowdsource sentiment on your brand, your customer experience, and products or services. Simply type the keywords into the search bar and see who hits first. Once you know who your competitors are, you may want to keep an eye on them.

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Musical serendipity in a digital world….

The Way of the Web

Adam’s experience is that record and book shops provide an element of serendipity missing in online retailers, and this is also a familiar comment on news services, and information via social networks which connect you with friends likely to share your world view. And retailers?:

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

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12 (of the) Best Guides to Marketing on Pinterest of 2013

Webbiquity SMM

Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? Crowdsource.”)

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