Social Media Marketing

OCTOBER 3, 2012

Your marketing team and agency has just been put on notice. Over the last 100 days, Kraft Food's Oreo brand has been sharing a steady stream of some of the most creative and engaging content I've ever seen. We need to stop thinking like message-driven marketers and more like human beings. I hope you're paying attention.

Content 168

Content Crowdsourcing Construction Meme 168

Socialmedia.biz

AUGUST 13, 2018

With 27% of the total internet time being spent on social networking platforms, it comes as no surprise that small, medium and large businesses are investing time in improving their online presence for brand positioning, data crowdsourcing, lead generation and customer relationship building opportunities. to increase engagement.

Social Media 63

Social Media How To Crowdsourcing Compete 63

Sprout Social

DECEMBER 6, 2021

Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience if you want long-term engagement. Given how glued to YouTube the average viewer is, nurturing your brand community should be a top priority for long-term viewership and loyalty. It’s really that simple.

Communities 127

Communities YouTube Engagement How To 127

Sprout Social

SEPTEMBER 1, 2022

Despite its meteoric rise in popularity, YouTube’s influence has slipped under many marketers’ radar. While 51% of consumers are turning their attention to YouTube in 2022, only 35% of marketers are investing in the platform. Below we’ve broken some key tips to maximize engagement as part of your community management efforts.

YouTube 109

YouTube Brands Communities Video 109

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). Best Engaging Communities. Emergence Marketing. Influencer Marketing: An Oxymoron?

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. It’s on JaneNation.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

JULY 27, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). We’re taking social and moving it beyond marketing, and getting lots of people involved. Jay: Thank you very much, glad to back.

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

APRIL 8, 2010

Little iPhone games like solitaire become substantially more engaging on the iPad. Would it work as a marketing and/or presentation device? In fact, because of how close you can hold the iPad, to me its screen size feels bigger than my 15-inch MacBook. Would it work with a i-pen or something like that?

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. Market research is as important to most companies as the payroll department.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. So much of building a community requires understanding people and engaging with them. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives.

Twitter 198

Twitter B2B Crowdsourcing Hubspot 198

Convince & Convert

AUGUST 25, 2010

Working Together to Remove Money From Your Pocket What used to be content intended for all end-users to access the same way is now possibly just a piece of the marketing puzzle to properly equip cross-brand, cross-vertical collaboration and integration. We’re willing accomplices in our own marketing funnel.

Facebook 144

Facebook Yahoo Collaboration Social CRM 144