Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

NOVEMBER 6, 2010

Image: Louise Docker via Flickr , Creative Commons Thanks so much for stopping by WUL! So much to do So much to know To live, to love, to hurt, to grow. So much to do So much to gain To touch, to hold, come sun or rain. So much to do So much to see I am the future. The future is me. Regardless, thanks for visiting!

Postrank 156

Postrank Class Tourism Blogroll 156

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back.

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 28, 2010

Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# I actually have a bunch of them. There’s Snow White and the Seven Dwarves, of course. Also Cinderella. Also Sleeping Beauty. Well, I still love fairy tales.

Class 237

Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

NOVEMBER 15, 2010

Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? These steps are quite easy, really. It’d be a shame to miss out on inclusion in Google News because you wrote a headline two words too long , don’t you think? Have any questions? Please let me know in the comments. Read All About It!

News 274

News Google SEO Postrank 274

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. The answer: I didn’t do it by myself. The goal was to find a better way to share the University of Regina ’s story. Never underestimate the power of an S.O.S. call to social media professionals.

How To 151

How To Creative Commons Postrank Flickr 151

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them. D’oh, you say.

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

OCTOBER 31, 2010

Image: YiYing Lu via Flickr , Creative Commons Thanks so much for stopping by WUL! Why: especially for my friends (and foes) who run small businesses. Take heart, not howls. Let’s Halloween up PR , by, er, me. Why: if we don’t enjoy what we do, what’s the point? Regardless, thanks for visiting!

Postrank 129

Postrank Tourism Blogroll Creative Commons 129

Waxing UnLyrical

JANUARY 2, 2011

Image: Eric Magnuson via Flickr, Creative Commons Thanks so much for stopping by WUL! Why: despite the fact that GSB is owned and operated by Network Solutions, a client of mine, I thought these were great tips. If you’re in the business of PR, these are things to keep in mind. Regardless, thanks for visiting!

Postrank 124

Postrank Tourism Blogroll Creative Commons 124

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. .&# A palomino is “ a coat color in horses, consisting of a gold coat and white mane and tail.&# In other words, something very unusual. Read All About It!

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

JANUARY 14, 2011

Image: terren in Virginia via Flickr, CC 2.0 and also, once you install it, Apture will insert “pop-up&# references on embedded links, if they’re to easily accessible pages such as Wikipedia, Flickr, etc. (It It just did it on the Flickr link above.) See if they work for you. That’s Apture. Read All About It!

WordPress 234

WordPress Class Flickr Postrank 234

Waxing UnLyrical

OCTOBER 27, 2010

Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. No doubt I was probably doing what I thought to be a rendition of Hong Kong Phooey or the Lone Ranger (both great heroes in their own right, in my humble opinion). Read All About It!

Class 179

Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland. Don’t you want the back story first? Possibly, never to return. Double yikes. So to customize it, I… Dude.

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

NOVEMBER 21, 2010

Image: Sebastian Niedlich via Flickr , Creative Commons Thanks so much for stopping by WUL! And speaking of Seth, he’ll be discussing this very issue – automated measurement – on this week’s #measurePR Twitterchat. Think you can make it? Regardless, thanks for visiting! Read All About It!

Postrank 119

Postrank Conference Tourism Analytics 119

Waxing UnLyrical

DECEMBER 19, 2010

Image: Peter Roome via Flickr, Creative Commons Thanks so much for stopping by WUL! Why: PR pros are trying to learn more and more about SEO and using keywords smartly. I thought this was a terrific post, clearly-explained and well laid out. Regardless, thanks for visiting! Read All About It!

Klout 105

Klout Postrank Tourism Blogroll 105

Waxing UnLyrical

DECEMBER 7, 2010

Image: Heart Industry via Flickr, Creative Commons Thanks so much for stopping by WUL! Because once it’s damaged, it’s so much harder to build back up to what it was, than if the damage hadn’t occurred, or been contained, in the first place. Regardless, thanks for visiting! Read All About It!

Reputation 183

Reputation Postrank Class Tourism 183

Waxing UnLyrical

NOVEMBER 1, 2010

Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. Image: Felipe Venâncio via Flickr , Creative Commons The solution really comes back to education, doesn’t it? You tell me. Utopia aside. Read All About It!

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Since Debbi was on a bit of a time crunch, one of her team members responded to my questions via email. Read All About It!

Social Media 153

Social Media Postrank Energy Tourism 153

Waxing UnLyrical

NOVEMBER 28, 2010

Image: anthony kelly via Flickr , Creative Commons Here you go. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. Why: Celebrities don’t always the perfect brand relationship make. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It!

Class 105

Class Postrank SEO Flickr 105

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. Read All About It!

Class 227

Class How To Applications Course 227

Waxing UnLyrical

DECEMBER 23, 2010

Image: Niels Linneberg via Flickr, Creative Commons I was really happy at how many new participants there were. Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011.

Postrank 151

Postrank Class Tourism WordPress 151

Waxing UnLyrical

DECEMBER 13, 2010

Image: Peter Lee via Flickr, Creative Commons Thanks so much for stopping by WUL! So that they can shake their fingers and exclaim triumphantly, “See? We told you so!&# You know what I have to say to you, NBCW? Bah, humbug. Stop playing Scrooge and Cratchit it up for a change. Regardless, thanks for visiting!

Flash Mob 222

Flash Mob Ustream Class Film 222

Waxing UnLyrical

NOVEMBER 29, 2010

Image: Esparta Palma via Flickr , Creative Commons The big thing I get from the film (aside from the drama) is that, like a romantic comedy, the players emerged from that experience much stronger, closer and wiser. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Film 175

Film Postrank Class Tourism 175

Waxing UnLyrical

DECEMBER 26, 2010

Image: Joey Rozier via Flickr, Creative Commons For the uninitiated, Boxing Day is the day after Christmas (though where celebrated, marked on the first weekday after Christmas, so that would mean it’s actually tomorrow, but whatever). No more presents, great food and holiday cheer, you think? Nothing to look forward to?

Class 139

Class Postrank Tourism RSS 139

Waxing UnLyrical

NOVEMBER 26, 2010

Image: Raul Tejero Palma via Flickr , Creative Commons What about giving thanks for everything you don’t have? What about giving thanks for the things that didn’t work out? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Class 173

Class Proposal Postrank Tourism 173

Waxing UnLyrical

OCTOBER 22, 2010

Title image: Lukasz Strachanowski via Flickr, Creative Commons Life… supplemented™ data courtesy and used with permission of Priya Ramesh, CRT/tanaka Thanks so much for stopping by WUL! It’s more about setting goals and working towards outcomes, and figuring out which channels you’re going to use to do that.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

NOVEMBER 14, 2010

Image: Arturo Sotillo via Flickr , Creative Commons How about you? PR and the power of ideas , from Richard Bailey’s PR Studies. Why: I do think you start with the idea … and PR is no different. Do you have hidden gems to share? Thanks so much for stopping by WUL! Read All About It!

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

DECEMBER 2, 2010

Image: Tania Gail via Flickr , Creative Commons We were deluged by applications; when we had openings, when we didn’t have openings, when we had budget to hire, when we didn’t have budget. It was so creative, that I remember it verbatim to this day. It was crazy. Or not qualified at all (see #3 above).

Class 208

Class Applications Creative Commons Organization 208

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast. It makes the blogosphere less frightening. Read All About It!

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

OCTOBER 25, 2010

Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple? I say “among many other things,&# because October can be associated with so many other colors. Read All About It!

Class 248

Class Avatar Cause marketing Postrank 248

Waxing UnLyrical

OCTOBER 6, 2010

Image: cvrcak1 via Flickr , Creative Commons Bats in the belfry? So, I did what I knew: I told them that one of the best ways to tap into social media could be done by channeling Jimi Hendrix (you can view the un-animated version here ). Quite frankly, it got me a little nervous presenting this information in that kind of way.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

NOVEMBER 25, 2010

Image: Lorenz Seidler via Flickr , Creative Commons I was distraught when I got a Facebook IM from one of my friends in Mumbai, telling me of the first bomb blast. I’d seen how much effort my husband put into it, and I thought it would be nice if I could do that for him, for a change. Read All About It!

Hotels 223

Hotels Class Postrank Energy 223

Waxing UnLyrical

DECEMBER 5, 2010

Image: Travis K via Flickr , Creative Commons Thanks so much for stopping by WUL! These blogs, and people, enrich my digital, and real, life. In some sense they have been, so far, unsung heroes; something I hope to continue to rectify in the future. Who are yours? Regardless, thanks for visiting! Read All About It!

Class 202

Class WordPress Postrank Comments 202

Waxing UnLyrical

JANUARY 3, 2011

Image: Magnus Forrester-Barker via Flickr, Creative Commons Thanks so much for stopping by WUL! If you’ve recently started a new job, what tips would you add? Or, if you remember what your first job was like, would you do anything differently? Do share via a comment. Regardless, thanks for visiting! Read All About It!

Tips 159

Tips Class Postrank Comments 159

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. Now you see it, now you don’t. Campaigns will come and go. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Read All About It!

Class 184

Class Blogger Issues Review 184