Janet Fouts

FEBRUARY 16, 2012

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. If they’re not up to speed on how to use social media they won’t adopt.

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Convince & Convert

DECEMBER 29, 2010

There’s a LOT of places you could go to get you social media and digital marketing fix, an d I’m incredibly honored that you choose to spend time here. The 39 Social Media Tools I’ll Use Today. I originally wrote this for Social Media Examiner and it did well there, too. Just thanks.

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Stay N' Alive

JANUARY 19, 2011

ObjectiveMarketer is just one of dozens of companies in Guy Kawasaki’s very successful Advisorship portfolio (“Guy’s Golden Touch&# ), currently and previously containing several Twitter and Facebook marketing companies. The first, more famous acquisition was the CoTweet acquisition by ExactTarget, which I mentioned earlier.

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Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. Email is all about actual audience. Will that open it? Very, very few.

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Social Media Marketing

MARCH 2, 2010

Exactly what the doctor Co-ordered The final bit of evidence in this trio of evidence toward email was the news today: CoTweet Acquired by ExactTarget. And ExactTarget is a premier leader in email marketing, and their acquisition of CoTweet underscores how email and the social media space are converging.

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Mindjumpers

OCTOBER 24, 2011

This is a question that all strategists encounter while designing their messaging, and social media is no exception here. Here are two studies called “ The Social Breakup ,” and “From Social Media to Social CRM ,” by ExactTarget and CoTweet and IBM Business Value, respectively highlighting customer behaviour in social media.

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Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

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Stay N' Alive

MARCH 6, 2011

ObjectiveMarketer is just one of dozens of companies in Guy Kawasaki's very successful Advisorship portfolio ("Guy's Golden Touch"), currently and previously containing several Twitter and Facebook marketing companies. The first, more famous acquisition was the CoTweet acquisition by ExactTarget, which I mentioned earlier.

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Company CoTweet CoTweet Social Media 53

Convince & Convert

DECEMBER 28, 2011

As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. As usage of tools like CoTweet (client) and Hootsuite soar, this becomes an ever-more-likely scenario. Note that I LOVE the advice from Beth Kanter in her post on Twitter drama.

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Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I joined Twitter on June 30 2007 and after a few bumps in the road, I was addicted and even wrote a set of top twitter tips. That is until recently.

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Convince & Convert

FEBRUARY 9, 2011

The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour.

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Convince & Convert

FEBRUARY 17, 2011

Social media changes the very fabric of corporate competition. The same is true on Twitter, where your tweets are sandwiched between Bieber musings, Breaking News, and God knows what else. Social Media, Blogging and Why It's Perfect for Local Small Business | Danny Brown (Danny Brown). With McDonald’s.

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Convince & Convert

JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. I work with clients to create communication plans and digital strategies that usually include some form of social media. The who is doing what piece of the puzzle.

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Koka Sexton

OCTOBER 5, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Social Media Job Week 1 InsideView Starting a new job is generally a semi-stressful time. Getting up to speed on the social media needs of the company hasn’t been difficult. Use wp_list_categories() instead. Use get_bookmarks() instead.

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Koka Sexton

MAY 28, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Director of Social Media In January I took over social media for Paragon Software. Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress.

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Convince & Convert

MARCH 31, 2011

As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. There are 3 types of Twitter miscues that cause corporate heartburn (or worse): Twit Happens #1 – Wrong Pipe. Twit Happens #2 – Tone Deaf.

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Jeff Esposito

AUGUST 24, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading CoTweetup Boston – Social Media Panel Written on August 24, 2010 by Espo in social media On Thursday, August 19, 2010, CoTweet hosted the #CoTweetup in Boston. The panel discussed trends in social media. Enjoy this post?

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Koka Sexton

MAY 28, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Director of Social Media In January I took over social media for Paragon Software. Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress.

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Kikolani

MAY 21, 2010

Social media in the workplace (common sense rules). Social Media. Using social media as a networking tool for your business. 36 social media blogs everyone should read. 10 reasons your business needs a killer social media strategy. Social Networks. Use Twitter your own way.

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Mashup Resources WordPress Exercises 144

Koka Sexton

NOVEMBER 1, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Social Media Username Checker I have accounts at about a dozen social media sites. Check multiple Social Media Sites I was directed to a website called Username Check that you can check over a hundred social media sites at once.

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Koka Sexton

DECEMBER 18, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Enterprise Twitter The Twitter service can and should be used by businesses. Both small and large companies can benefit from the additional branding and communication outlet Twitter offers. There are many ways for a company to get into the social media world.

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Koka Sexton

MARCH 24, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. When I put the post together on how businesses could use Twitter , something like this was unavailable. What is ExecTweets?

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Koka Sexton

NOVEMBER 14, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Super list of 50 social media links Have you ever wanted to know more about how to make a huge impact in social networking? From Blogs to Twitter and everywhere in between. 10 Habits of Highly Efficient Social Media Power Users Blogger or Mind-Reader?

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List Social Media StumbleUpon Blogosphere 85

Jeff Esposito

SEPTEMBER 6, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Twitter X-Factors Written on September 6, 2010 by Espo in Twitter Exact Target and CoTweet put out this report ( click here if you are having trouble viewing) a few weeks ago and got the chance to chat with the team behind the report. Unported License.

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CoTweet CoTweet Twitter Creative Commons 27

Koka Sexton

NOVEMBER 1, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Social Media Username Checker I have accounts at about a dozen social media sites. Check multiple Social Media Sites I was directed to a website called Username Check that you can check over a hundred social media sites at once.

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Koka Sexton

JANUARY 25, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS The Twitter Follow Ratio I was chatting it up with a fellow Tweet the other day talking about interesting Twitter apps that we both like to see if anything new has come around. Twitter Friend-Follower Ratio Scale Here’s how the TFF scale works: A ratio of less than 1.0

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Koka Sexton

NOVEMBER 22, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Get Ranked Links on Twitter with Twitturly I follow a lot of people on Twitter. Twitturly let me identify just those Twitter updates with links and also shows how many times that link has been copied. How NOT to use your Social Media Marketing Manager!

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Kikolani

SEPTEMBER 24, 2010

6 ways to ensure better rankings in Google Instant results – how to use keywords, local search marketing , and social media marketing to rank well in the new results. Find out what your visitors are asking using Webmaster Tools – Social Media / Social Networking. Search Engines / SEO / Analytics.

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Koka Sexton

APRIL 4, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Twitter, Celebrities and Suicide Threats LOS ANGELES, California - Actress Demi Moore’s frequent postings on Twitter put her in the middle of a life-and-death drama Friday when a woman sent her an online message threatening suicide. I do not know this woman.&#

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Koka Sexton

JANUARY 13, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Your Secrets on Twitter As if Post Secret wasn’t enough, the world of sharing your deepest and darkest secrets online has just gotten easier. SecretTweet was created to allow Twitter users to share secrets anonymously. Leave a comment! The Reason Behind it All ?

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Koka Sexton

JANUARY 3, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS The Office on Twitter Arguably one of the funniest shows on TV this decade. I should really hire a Virtual Assistant to collect stuff like this for me but I wanted to see what random characthers I could find using Twitter. Leave a comment! tawan’s last blog post.

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Koka Sexton

DECEMBER 2, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Professional Twitter Backgrounds Twitter started off as a place for geeks to communicate with others and send updates on what they were doing. Here are some of the professional Twitter profiles of the people I follow. With Twitter gaining in popularity.

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Koka Sexton

JANUARY 25, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS The Twitter Follow Ratio I was chatting it up with a fellow Tweet the other day talking about interesting Twitter apps that we both like to see if anything new has come around. Twitter Friend-Follower Ratio Scale Here’s how the TFF scale works: A ratio of less than 1.0

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Koka Sexton

FEBRUARY 17, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS How to Turn Twitter Profits Twitter is a staple in my life. I have a few different accounts and I use Twitter on a personal level EVERYDAY. As a communication tool, Twitter is on the top of my list. I think this is the money maker for Twitter.

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Koka Sexton

AUGUST 12, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Xobni is awesome I first wrote about Xobni (Inbox backwards) back in 2008 when it was still in BETA. How NOT to use your Social Media Marketing Manager! There really are a bunch of great features you should take a look at, go to Xobni and check it out.

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Koka Sexton

NOVEMBER 25, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Using Twitter for a Cause Thanksgiving is wonderful. Tweetsgiving is a project of Epic Change that seeks to demonstrate the power of twitter and the social web by spreading gratitude and raising $10,000 in 48 hours to build a classroom at the school in Tanzania.

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Koka Sexton

JANUARY 3, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Twitter Phishing Attack – Wham Bam Thank You Tweets Twitter users started getting hit with direct messages early Saturday afternoon by a phishing scam aimed at grabbing Twitter login and passwords. How Did It Work? The email said, “hey!

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