Ignite Social Media
MARCH 23, 2020
We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. They saw a median daily increase in page likes of 544% while the overall sample rose just 6%. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV.
Jon Loomer
MARCH 8, 2023
While that’s a small sample, it’s still enough to generate meaningful results when you can get a decent volume of clicks. CPM is at least 2X higher across the board. But if I’m only running ad sets optimized for conversions (Quality Visitors), this will be possible. A few observations… 1.
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Jon Loomer
NOVEMBER 1, 2019
The CPM may double or triple, meaning it costs significantly more to reach your audience. Do you optimize for a click, landing page view , conversion, engagement, or something else? Sample Size. You’re unable to generate a reasonable sample size to determine whether certain campaigns, ad sets, or ads even work.
Jon Loomer
MAY 26, 2015
I later broke down my results based on the Website Conversions objective. I did this by filtering for the word “Conversions” in the campaign name. CPM, 48,582 Website Clicks, $.35 35 CPA, 12,060 Conversions. CPM, 15,875 Website Clicks, $.52 52 CPA, 1,504 Conversions. Look no further than the CPM.
Jon Loomer
JUNE 26, 2023
The wide variation in costs and conversion rate by country is a primary source of this frustration. The CPM (Cost Per 1,000 Impressions) can be under $1 for some countries and 30 times that or more in others. The ultimate CPM, of course, will depend on many factors. But there is a solution. But that’s not the case.
Jon Loomer
JANUARY 19, 2017
CPM (Cost per 1,000 impressions). This is so that the rule is executed with a reasonable sample size. The range you use should be related to the sample size you can gather in that amount of time. For example, a $5 daily budget would not get much of a sample size for a conversion campaign during a three day period.
Jon Loomer
MAY 20, 2015
One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” And by “results,” note that I’m focusing on Cost Per Conversion. Should it be conversational or professional? They assume it’s easy.
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