Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. Having said that, it does seem to be a buyer’s market right now.

CPM 175

CPM Social Media CPC Sample 175

Jon Loomer

MARCH 8, 2023

While that’s a small sample, it’s still enough to generate meaningful results when you can get a decent volume of clicks. CPM is at least 2X higher across the board. But if I’m only running ad sets optimized for conversions (Quality Visitors), this will be possible. A few observations… 1.

Eventful 195

Eventful Newsletter CPM CPC 195

Jon Loomer

NOVEMBER 1, 2019

The CPM may double or triple, meaning it costs significantly more to reach your audience. Do you optimize for a click, landing page view , conversion, engagement, or something else? Sample Size. You’re unable to generate a reasonable sample size to determine whether certain campaigns, ad sets, or ads even work.

Facebook 138

Facebook Sample Samples CPM 138

Jon Loomer

MAY 26, 2015

I later broke down my results based on the Website Conversions objective. I did this by filtering for the word “Conversions” in the campaign name. CPM, 48,582 Website Clicks, $.35 35 CPA, 12,060 Conversions. CPM, 15,875 Website Clicks, $.52 52 CPA, 1,504 Conversions. Look no further than the CPM.

CPA 113

CPA CPM Facebook Cost 113

Jon Loomer

JANUARY 19, 2017

CPM (Cost per 1,000 impressions). This is so that the rule is executed with a reasonable sample size. The range you use should be related to the sample size you can gather in that amount of time. For example, a $5 daily budget would not get much of a sample size for a conversion campaign during a three day period.

CPC 60

CPC Facebook CPM Cost 60

Jon Loomer

JUNE 26, 2023

The wide variation in costs and conversion rate by country is a primary source of this frustration. The CPM (Cost Per 1,000 Impressions) can be under $1 for some countries and 30 times that or more in others. The ultimate CPM, of course, will depend on many factors. But there is a solution. But that’s not the case.

CPM 172

CPM Cost Groups Groups 172

Jon Loomer

MAY 20, 2015

One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” And by “results,” note that I’m focusing on Cost Per Conversion. Should it be conversational or professional? Slang or no slang?

Cost 113

Cost Conversation Facebook Sample 113