Ignite Social Media

MARCH 23, 2020

We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. They saw a median daily increase in page likes of 544% while the overall sample rose just 6%. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV.

CPM 175

CPM Social Media CPC Sample 175

Jon Loomer

MARCH 8, 2023

While that’s a small sample, it’s still enough to generate meaningful results when you can get a decent volume of clicks. CPM is at least 2X higher across the board. One crazy thing is that CPC is the same for Landing Page View and Quality Visitor optimization. A few observations… 1.

Eventful 194

Eventful Newsletter CPM CPC 194

Jon Loomer

JANUARY 19, 2017

CPM (Cost per 1,000 impressions). Under “Other,” you’ll find five more options: CPC (link). So let’s assume that you want to create a rule based on CPC (link). In this example, I want to tell Facebook to increase my budget if CPC (link) is below $.10 Cost per Add to Cart (Facebook Pixel).

CPC 60

CPC Facebook CPM Cost 60

Jon Loomer

MAY 20, 2015

One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” And by “results,” note that I’m focusing on Cost Per Conversion. That is the one KPI that matters in this case — not CPC or CTR, for example.

Cost 113

Cost Conversation Facebook Sample 113

Jon Loomer

FEBRUARY 17, 2017

If you’re selling a $100 product, you can’t expect to spend $5 per day and get the sample size necessary to get any type of results. Similarly, Facebook needs volume in order to optimize for a conversion. Use a link (single link or carousel) when your primary objective is driving traffic or conversions.

Advertising 167

Advertising Facebook CPC CPM 167

Buffer Social

JULY 25, 2019

The very best social media managers are picking up data points all day long: what topics are resonating with audiences today , what posts are taking off and which aren’t, what conversations are people starting, what’s getting clicked, liked, and replied to. A sample social media report from Buffer Analyze.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Hootsuite

SEPTEMBER 17, 2020

This means increasing leads, conversions, and sales. Marketers have three options for their bids: Cost-per-click (CPC). Cost-per-mille (CPM). So you might see your CPC be much lower than a huge Fortune 500 company with a big ad budget just because your advertisement was of better quality. This is not an exaggeration.

Adwords 145

Adwords Google Campaign Cost 145