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Are Ads Manager Results Too Good to Be True?

Jon Loomer

Understand that this isn’t about validating that a secondary source confirms the number of conversions that came from your ads. Meta reports conversions based on the date of impression, not the date of conversion. But the date of that conversion will be the date of the impression. I have no issue with these.

Report 178
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Results From Traffic Campaigns?

Jon Loomer

This wasn’t a small sample size either. One of my assumptions was that his results were inflated by view-through conversions. But I still contend he’ll get even better results by optimizing for conversions. His traffic campaign actually generated a high number of purchases and an amazing ROAS. Call it a miracle.

Campaign 145
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5 Tips to Turbocharge Conversions on YouTube

Convince & Convert

Which marketer can possibly resist staying off of YouTube after a sampling of those numbers? » Social Media Strategy content marketing conversion rates digital marketing digital marketing tools social data Social Media Marketing social media research video marketing YouTube youtube production' Very few, is my bet.

YouTube 166
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Personal Branding for Business: 7 Sample Goals To Help Build Your Strategy

Pam Moore

These 7 sample goals will help you better define your personal branding goals and also develop your personal brand strategy. The social web is really one big fat social conversation and relationship, made up of many micro-conversations and relationships. What are the goals that will drive your actions?

Sample 78
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Should You Turn Off Ads?

Jon Loomer

Meta should favor the ads that satisfy that goal — assuming there’s an adequate sample size to prove that. Stopping ads to force the algorithm is like only using news feed placements for conversion ads. Meta’s delivery algorithm is constantly making updates with the focus of getting more of what you want.

Sample 128
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New Year’s Resolutions: Trends in Social Conversations to Kick Off 2018

Ignite Social Media

New Year’s resolutions have long been a means to set expectations for ourselves, and looking at social conversations around resolutions, 2018 has been no different. Conversations about resolutions began to see an upward trend starting on December 30 th , and reached a peak on January 1 st. What did people want to do?

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11 massively doable ways to increase conversions with better forms

Convince & Convert

” In general, we don’t spend enough time thinking about conversion rate optimization and the impact of forms on that critical metric. click to tweet ) 11 Massively Doable Ways to Increase Conversions with Better Forms 1. That sentiment – all too common – is a conversion rate crusher. Don’t.