Remove Conversation Remove CPM Remove Reputation Remove Samples
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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. They saw a median daily increase in page likes of 544% while the overall sample rose just 6%. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV.

CPM 175
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Facebook Ads and the Magic Bullet

Jon Loomer

The CPM may double or triple, meaning it costs significantly more to reach your audience. Do you optimize for a click, landing page view , conversion, engagement, or something else? Do you have a good reputation? Sample Size. Sometimes you should optimize for conversions, sometimes you shouldn’t. Competition.

Facebook 138
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Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” And by “results,” note that I’m focusing on Cost Per Conversion. While you have a reputation, these people haven’t yet used your product.

Cost 113
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7 Keys to Facebook Advertising Success

Jon Loomer

Your brand (logo, voice, reputation) is broken: You could have a great product, but even a great product is easy to ignore if your brand is broken. If you’re selling a $100 product, you can’t expect to spend $5 per day and get the sample size necessary to get any type of results. Well, that’s due to ad type.

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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

Steve Jobs had a reputation for taking customer research with a grain of salt. It’s taking all the social conversations in aggregate and looking at the overall tone of them. Conversation volume — Track whether you’re being mentioned more or less often and how that’s trending over time. Here’s why.

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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

This means increasing leads, conversions, and sales. Cost-per-mille (CPM). Google also offers helpful tips and sample ads for you to jumpstart your ad writing. In fact, the more clear and defined about who you’re targeting, the more leads and conversions you’ll be able to make. This is not an exaggeration.

Adwords 145
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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Disclaimer – these are my opinions formed by my conversations with these firms). Heartbeat is the closest to Radian6 and Alterian is that its just the most recent news and social mentions, where as MAP can operate on a much larger sample of historical data on an unlimited basis (at a higher cost than Heartbeat). So lets dig in!