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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

These are short documents, usually written in plain language and are based on existing codes of conduct. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. This includes best practices, strategy, online tools and platforms, content formats, and more.

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How To Start A Blog For Your Small Business

Buffer Social

Another benefit of blogging is your posts are “owned content,” meaning you have complete freedom to create your blog as you please without relying on third parties. The idea is that instead of bombarding customers with promotional ads, you should enrich their experience through interesting, edifying, or educational content.

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21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Here are the very best: 1.

Tools 111
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? Identify content gaps. Guide multiple departments.

Examples 104
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5 Things You Can’t Blog Successfully Without

Writtent Blog

Having a clear and documented blogging strategy is essential. Open source content management systems like WordPress, Joomla, and Drupal are good options. High-Quality Content. You can’t blog successfully without quality content. They follow through with their plan and continue to produce quality content.

Joomla 108
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HubSpot vs. Marketo: Which is Better?

Oktopost

Content Management System (CMS). API documentation. Built-in social component, as well as integrations with Oktopost and others. Employee Advocacy. Integrations available with Oktopost and others. Integration available with Oktopost and others. Integrations available with Ektron, Elcom, Kapost and others. A/B Testing.

Hubspot 110
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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Michele Linn of Content Marketing Institute believes editorial tools are critical to “keep your content consistent and relevant.” image credit: Shareaholic. Pricing starts at around $95 monthly.