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The what, why, and how of social media data

Oktopost

Every marketing activity today, from conferences to a Google Adwords campaign, is measurable and quantifiable. Yet, most marketing leaders struggle to evaluate the channels’ effectiveness regarding social media. 83% of marketers say that social media ROI is difficult to measure.

Data 62
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10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

For instance, if your objective is to provide a rapid response to any queries that come your way on social media, your KPIs could be related to your average reply time. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130
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6 steps to create an org-wide social listening strategy

Sprout Social

Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. As you confer with each department and hone in on their challenges, you’ll be able to form more concrete, focused goals.

Strategy 119
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Analyze earned and owned data to measure the true impact of social on your business

Sprout Social

Or you might notice that a certain topic, such as a product launch or industry conference, is getting more traction than others, and you can adjust your content strategy accordingly. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results.

Data 126
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How to make the most out of your social data in 2021

Sprout Social

Our Competitive Analysis Topic Template , released for Sprout Listening earlier this year, enables you to compare share-of-voice data, which is one of the most powerful social metrics to gauge your brand’s competitive position and industry relevance. Sentiment Analysis customization.

Data 98
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The Social Media Analytics Compass: What and How to Measure

Razor Social

Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. For example, I’m running a conference with Mark Schaefer on Content Marketing in Dublin and we’d like to see where the sales are coming from. Management tool analytics.

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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

Here’s another way to do event activation: You can leverage influencers to promote a conference or an event. improved sentiment) More product enquiries, trials Visits to specific landing pages Decision Higher proposal rates from interested prospects Action Higher conversion rates than cold channels Advocacy Referrals from existing customers.