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10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

For instance, if your objective is to provide a rapid response to any queries that come your way on social media, your KPIs could be related to your average reply time. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130
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Audience engagement: What it is and tips to improve it

Sprout Social

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. Conferences and events If your organization hosts live events, increase engagement online by asking attendees to post during the experience with an event hashtag.

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6 steps to create an org-wide social listening strategy

Sprout Social

Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. As you confer with each department and hone in on their challenges, you’ll be able to form more concrete, focused goals.

Strategy 118
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Analyze earned and owned data to measure the true impact of social on your business

Sprout Social

Or you might notice that a certain topic, such as a product launch or industry conference, is getting more traction than others, and you can adjust your content strategy accordingly. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results.

Data 122
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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

Content 130
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How to make the most out of your social data in 2021

Sprout Social

Our Competitive Analysis Topic Template , released for Sprout Listening earlier this year, enables you to compare share-of-voice data, which is one of the most powerful social metrics to gauge your brand’s competitive position and industry relevance. Sentiment Analysis customization. Customized reports and API integration.

Data 94
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Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture. positive sentiment around the conversation. They also got 140 earned media placements. Consumers met the goal.

Twitter 129