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Bill Hartzer Weekly Update – November 12, 2014

Bill Hartzer

Google Updated the Knowledge Graph, and State of Search conference next week. State of Search Conference. The State of Search Conference is next week, being held in Dallas. I’ll speaking, and it will be a great conference. SocialCentive Twitter Marketing Software Free Trial. Google Knowledge Graph Update.

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Executive Engagement: Building Top-Floor Content for C-Suites

Convince & Convert

This is a busy, important audience, often snatching a few minutes here and there—waiting for a flight, taking a cab to an appointment, hanging up from a conference call that ended 15 minutes early—to catch up on their reading. Keep your message succinct and to the point, and optimize your content for each channel or medium.

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Weekly Roundup: Refreshingly Different

Waxing UnLyrical

India’s Twitter , from Inc.com. In defense of Klout , by Tac Anderson at New Comm Biz. Why: Klout’s taken a lot of beating online recently. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. This could come in handy. Regardless, thanks for visiting!

Klout 105
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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. Someone’s Klout score is not necessarily reflective of that person’s “real&# (i.e. Now you see it, now you don’t. Thanks so much for stopping by WUL! pts Settings.

Class 233
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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign. It’s in our DNA.

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Partnering with Brands Theme Week: The Ultimate Guide to Creating a Media Kit

ProBlogger

Followers across social media sites – namely Facebook, Twitter, Instagram, and Pinterest (Google +, LinkedIn, and YouTube if that’s where your audience is at). Optional – Alexa ranking, Klout score, Google Page Rank, if you feel they will help your case. Conference sponsorship packages and prices. Be positive.

Brands 55
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Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.). The RSS feed is: [link]. Another is sort of consumer-influenced analytics , obviously Klout being the only thing in that quadrant. Listen Now. Find us on iTunes: [link].