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Did Facebook Ads CPM Go Up This Holiday Season?

Jon Loomer

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Year-Over-Year Comparison. Absolute CPM.

CPM 197
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Strategically Target Countries for Quality Leads with Meta Ads

Jon Loomer

The CPM (Cost Per 1,000 Impressions) can be under $1 for some countries and 30 times that or more in others. The ultimate CPM, of course, will depend on many factors. I ran reports, and I have paying customers in about 100 countries. But I used the top of the range for each country to have a consistent point of comparison.

CPM 176
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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. You’re also responsible for reporting on your results. Find out how to create the ultimate social media report that can impress clients and colleagues alike by following these steps.

Report 147
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10 social media reports to help showcase your expertise in 2021

Sprout Social

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization.

Report 125
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Facebook Account Optimization and Organization Techniques

Jon Loomer

I build these out as reports that I pull down via the Customize Columns area and then I save them. I pull out these metrics and save them as a daily report, which I then run for each client. A/B bidding check to see comparisons. Here are the exact steps I follow: First, I select customize columns. Link Clicks. CTR (Link).

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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Ask yourself: In comparison to a desktop, how good will your video content look on a smartphone/tablet? Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Will it attract consumers who are always on the go and have a shorter time-constraint?

Mobile 90
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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. Tip: This is the data your bosses want to see when they ask for a social media report.