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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

The company also recorded a whopping $2.2 Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The brand also posts influencer content and shares UGC on TikTok. But today, Airbnb boasts 7.7

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A First-Class Guide to Social Media for Travel

Sprout Social

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

Travel 40
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Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. Their Instagram profile serves its audience beautiful images from travel destinations around the world (many of which are user-generated). 5 Glossier.

Instagram 139
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11 Best Practices For More Instagram Followers

Keyhole.co

Brands like GoPro extensively use UGC to promote their product. This gets them high-quality UGC to repurpose on multiple channels while getting more people to follow them as they majorly share relatable content. This increases engagement and helps build trust and credibility with your audience.

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How to Make Short-Form Videos That Stand Out

Hootsuite

@travly.world Most Beautiful Places in Australia #nature #adventure #explore #traveling • @joaocajuda (IG) | @1amny (IG) | @Lola Hubner | @Michael Drake | @sailor.jay (IG) | @from.miles.away (IG) (DM us please for credits or removal ) ♬ Sail – AWOLNATION 3. Are there sound bytes or songs that are being used again and again?

Video 114
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The Brand Marketer’s Guide to Podcasting 

Pixlee

Using this platform, you can more subtly highlight the story of your company and brand mission from different perspectives and angles of discussion. User-generated content (UGC) and influencer marketing are valuable tools for community-driven podcasting. Community can go beyond growing subscribers, as well. Feature Real Customers.

Brands 98
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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice. Consumers have always been recommending products, experiences, and companies to their friends and family. Brands can gather organic UGC in a number of ways. Another study found that that 41.5%

UGC 63