3 UGC Marketing Trends on the Rise in 2018

Pixlee

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Continued technological innovations will play a significant role in the user-generated content marketing trends in 2018 and in years to come.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! .

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EGC is the Key Content Marketing Trend

Convince & Convert

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. Nielsen says that advertising from companies is trusted by 47% of global citizens.

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3 New Trends in Retail Customer Acquisition

Pixlee

Companies that don’t keep up with the latest trends will have difficulty reaching their goals. The following three customer acquisition trends should play crucial roles in 2018. Many of today’s consumers prefer buying products from companies that they consider socially responsible. Companies should support causes that they truly believe in, and that are aligned with their mission. Some benefits of using UGC include: Increased social engagement.

2019 Influencer Marketing Trends for Brands

Pixlee

But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Here are the most important trends we’re expecting to see in 2019. . Trend #1. Trend #2: Influencer Relationships with Brands will be Strategic and Less Transactional. Trend#3: UGC Will be King Across all Marketing Channels. Trend #4: The Number of Influencers Will Continue to Increase.

5 Content Marketing Trends to Put You Ahead of the Pack

Convince & Convert

With that in mind, here are five emerging trends that’ll help give an edge to your content marketing strategy. User-generated content (UGC) has emerged as a powerful format for marketers.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

So which one garnered more interest according to Google trends? Retail companies the world over are taking to holistic commerce and everything it brings to the table. When consumers become involved in games associated with companies, they become part of the company story.

A Marketer’s Guide to User-Generated Content Rights and Ownership

Convince & Convert

Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC. Image via BigStockPhoto.com.

Three Artificial Intelligence Trends Marketers Should Watch in 2019

Pixlee

With AI juggernauts sharing research and technology, it became more accessible to people, companies, researchers, and governments. Amid these ongoing breakthroughs, it’s important for your company to stay ahead of the curve, especially when it comes to building a community and marketing with your customers. Just as AI has become indispensable to the modern smartphone users digital experience, so too will AI be woven into most aspects of a company’s operations.

10 Ways to Kick Your Social Media Strategy into Shape in 2017

Ignite Social Media

Leverage user-generated content (UGC) to tell your story. So, who better to promote your product or company than the very people who adore, use & share your product already? Don’t know how to find UGC? “If you fail to plan, you plan to fail.”. Ever heard this saying before?

7 Tips for Reposting Instagram Stories & User-Generated Content

Later

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold. So why is UGC so valuable? This makes it easier to create branded, themed stories around UGC.

What We Learned By Following 4 Pet Brands on Instagram Stories for a Month

Likeable

Brands playing in the space are well received also, seeing as much as 295 percent more comments on their content when it featured an animal, no matter the company or industry putting out the content. The other content trend was giveaways, accounting for about 17 percent of the content.

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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Whether they’re called followers, nanoinfluencers , or simply vocal customers, a company’s top customers have always been crucial to expanding brand awareness and driving sales. When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole.

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Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Consumers want authenticity from companies, particularly if they plan to purchase a product or service and social proof is a key tactic that helps address any worries or concerns a potential customer might have about making a purchase.

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15 Innovative Brands Using Technology to Power Their Content

Pixlee

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products.

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11 Creative Ways to Use Instagram Carousel Posts for Your Business

Later

Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . Check out how Chupi’s founder shares a throwback that shares her company’s journey. And what’s better than a single piece of UGC?

“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice. Consumers have always been recommending products, experiences, and companies to their friends and family. Whereas in the past, these micro trendsetters worked independent of brands, companies can now leverage, shape, and measure their influence. Brands can gather organic UGC in a number of ways.

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The Brand Marketer’s Back-to-School Reading List

Pixlee

She’s helped numerous Fortune 500 companies utilize the latest technology to develop marketing strategies that are smart and effective. UGC goes a long way toward establishing a relationship between your brand and your target customers. That being said, UGC isn’t utilized nearly as much as it should be for most brands. Ecommerce is an incredibly dynamic space, which is why it’s so important to keep up with all the latest trends and developments.

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Trendjacking: Jumping In on Internet Culture & 3 Brands Doing it Right

Pixlee

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes.

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10 Social Media Predictions for 2019

agora pulse

Studies show that 92% of consumers have a more positive image of a company when it supports a social or environmental issue. It’s time to get key stakeholders in your company behind live streaming. Takeaway: Invest in UGC.

Instagram Inspo: 10 Brands We’re Crushing On

Later

Their carefully curated UGC, creative product shots, and perfectly on-brand Instagram Stories will leave you feeling inspired to make your home a little more “green.”. Instagram trends are constantly changing, which could mean that it’s time to look hard at your strategy.

What a Modern Ecommerce Stack Looks Like

Pixlee

According to blog.sagipl.com , companies can increase sales by 62% after improving their ecommerce design. Luckily, with UGC inspiration galleries, you can make your top content shoppable, creating the best content for your customers that also boosts conversion. Up-To-Date SEO Trends.

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7 Great User-Generated Content Campaigns

Pixlee

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. This UGC encourages people to support the campaign to provide life-changing education.

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What to Post on Instagram When You’re Fresh Out of Ideas

Later

T he natural sunscreen company often shares Instagram quotes to answer some of the more common questions they receive: . What to Post on Instagram #5: Share User-Generated-Content (UGC) From Your Community.

The 6 Hottest Forms of Content for Ecommerce Brands Right Now

Pixlee

User-generated content (UGC) is an easy win for ecommerce brands right now. UGC isn’t just a scalable way to source content for your marketing strategy. Incorporating UGC into your content strategy builds your community by involving your customers in your brand. What’s more – UGC can be used in email campaigns, product description pages, on your homepage, or on an in-store display. Takeaway tip: UGC can be a core pillar of your content marketing strategy.

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Ultimate Guide to Instagram For Fashion

Later

In fact, Instagram is a “ powerful fashion force, that is setting trends and boosting sales,” according to global fashion search platform Lyst’s Year in Fashion Report 2018 , charting findings from 80 million shoppers in 120 countries. User-generated content (UGC).

How to Integrate Email Marketing into Your Social Media Efforts

Social Media Strategies Summit

BONUS TIP : Partner with another brand or company and cross-promote the giveaway on both of your platforms. User Generated Content (UGC) was one of the biggest marketing trends of 2018, and it isn’t going away any time soon.

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Why should we care about the company that makes our washing powder or bakes the bread we eat? This character came to light when an agency creative realized that the name of the insurance company sounded like a duck’s quack.

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10 Never-fail Marketing Strategies for ECommerce in 2019

Pixlee

An integrated shopping tool across social platforms can help brands gather data on customer interactions and transactions, schedule posts, and monitor trends. For ecommerce companies, an abandoned cart can be treated as an opportunity with automation and personalization. Like everything else online, social media trends are constantly evolving. Today’s consumers crave authenticity from the brands they purchase from and the companies they follow.

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8 Observations from Internet Week New York 2011

Mindjumpers

Video & UGC , the “traditional” video sites like CollegeHumor.com, are having less and less user generated video content – today more than 70% is editorial content. ?Vyou.com No doubt the best time I spent was in the company of these people! Tweet.

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An Interview with Christophe Folschette – Why Visual Listening is The Next Big Thing for Marketers

Talkwalker SM

In our new report , we explain how using a combination of image recognition technology with advanced social intelligence, brands can now get a full picture of their brand online and make sure they know all the conversations taking place about their company.

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Email Marketing Basics: How Brands Can Boost Conversions from Email in 2019

Pixlee

Maybe a follower opted-in with a work email that went invalid after they left the company, for instance. Use UGC to Boost Conversions. Brands that use user-generated content (UGC) see at least two times higher conversion rates as opposed to traditional model or stock photos. Try adding rich UGC to your emails to showcase your products in an authentic manner. Again, effective email marketing is all about staying current with new trends.

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9 essential social media management tools for marketers

Sprout Social

In fact, a PostBeyond survey found that there’s a 561% increase in reach for company-branded messages when shared by employees. You can streamline all your vital company messages and content on a single dashboard so your employees can easily share them on social media.

Six Reasons to Embrace Visual Commerce in 2018

Pixlee

Personalization is one of the most important marketing trends in 2018. Consumers today expect companies to communicate with them using personalized messages. Machine learning and AI can help with image recognition, allowing brands to identify the best UGC to display at all times. Companies that use visuals in their marketing can expect to get more likes, shares and comments than those who simply rely on text. In 2018, the bar for visual UGC had been raised.

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The Ultimate Guide to Instagram Hashtags in 2019

Later

How to “Trend” for an Instagram Hashtag. A branded hashtag is a hashtag that’s unique to your company when using Instagram for business. It can be as simple as your company name, tagline, or the name of one of your products or campaigns.

3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

A Bazaarvoice study on UGC and millennials found that 84% of the demographic are at least somewhat influenced by this type of content when making a purchasing decision. We’re a manufacturing company; technically, we build tools,” Marketing Associate Aaron Flick said. “On

How to Listen to Social Media Conversations for Your Best Content

Ignite Social Media

Social listening is essentially monitoring and searching within social communities to see what’s being said about your company/industry/competitors and other relevant topics of interest. One of the easiest ways to do this is to incorporate UGC into your content strategy. If you notice a trend of users sharing content on your branded hashtag, implement a process to capture that content and re-purpose for your social media content strategy.

What Makes Successful Social Media Content Different?

Ignite Social Media

Authenticity to your brand means you aren’t straying from your brand equity just to capitalize on a trend or jump into a popular conversation. For example, if a gas company decided to tweet about Beyoncé’s pregnancy, it would seem very disingenuous.

Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. It also drives engagement, posts with UGC have a 4.5% higher conversion rate than non-UGC posts.

How to Use Instagram Stories Highlights to Wow Your Customers

Later

Your highlights live front-and-center on your Instagram profile, so they’re perfect for helping new visitors discover what your company is all about. Instagram Stories Highlights Uses #2: Highlight Trends and Topics.