Ignite Social Media

APRIL 23, 2019

Loyalty & Advocacy Content for the Customer Journey. Asking for user-generated content (UGC) from fans and sharing recommendations & reviews should be considered for customers in this stage of the journey. Ask for UGC. Collecting and repurposing UGC is a low cost, highly effective content strategy.

Loyalty 92

Loyalty UGC Content Review 92

Visually SM

JANUARY 10, 2021

Spontaneous manifestations about a company draw attention. However, customer loyalty is stronger when someone supports a brand without incentives. People usually look for positive reviews about a company and what it sells. That’s why brand advocates know the company well. Social media can help.

Company 130

Company Brands UGC Reputation 130

Sprout Social

JANUARY 21, 2025

LinkedIn posts and industry headlines would have you believe organic social media is dead. Yet, organic social media persists. According to The Sprout Social Index 2025 , 54% of marketing leaders will use overall engagement as a measure of social media success in 2025. Breathing its last gasp.

Organization 92

Organization Social Media UGC How To 92

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

MAY 16, 2016

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? It all depends on your company’s marketing strategy. We want our companies to outshine the competition. UGC also demonstrates audience engagement.

UGC 110

UGC Social Media Content Hashtag 110

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

Influencer 315

Influencer Brands Policies Privacy 315

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 106

Retail Social Media How To UGC 106

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

NOVEMBER 16, 2021

If you’re reading this, you probably know the answer to the question, “Can social media support our company’s sales goals?” Social is now a fixture in the customer journey and has a direct impact on purchasing decisions. Start selling directly on social media platforms. is a resounding yes.

Social Media 143

Social Media UGC Analysis Conversation 143

Social Media Strategies Summit

SEPTEMBER 26, 2023

Investing in social media content should be a no-brainer for businesses trying to reach, engage, and convert their target audiences. Especially considering that people spend an average of 2 hours and 26 minutes daily using social media. Is Your Audience’s Needs Your Biggest Priority?

Social Media 130

Social Media Brands Content UGC 130

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. Which platforms does Gen Z use and why?

Social Media 95

Social Media Brands Survey Trends 95

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Strategy 134

Strategy Brands Content UGC 134

Social Media Strategies Summit

DECEMBER 14, 2023

And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). But, more impressively, exceptional B2C content unlocks a natural way to capture audience attention, seeing that the average person spends 7 hours and 34 minutes (per day) consuming digital media.

Content 224

Content Marketing Loyalty Collaboration 224

Buffer Social

JULY 6, 2017

But, despite building a product that helps people succeed on social media , we have committed a good number of social media mistakes ourselves. Let’s get started… Learn from These 10 Social Media Mistakes We’ve Made. Being on all social media platforms.

Social Media 112

Social Media Curation UGC Instagram 112

Oktopost

JUNE 22, 2023

Let’s start at the very beginning: social media is perfect for lead generation. Too often, we equate social media with customer management. But that’s not to say that your socials can’t play a pivotal role in lead gen. Here’s everything else you need to know about lead generation through social media publishing.

Social Media 118

Social Media B2B How To ROI 118

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim.

Industry 106

Industry Social Media Hashtag Instagram 106

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services. In fact, it should be added to your list of social media best practices.

Authentication 137

Authentication Tips Marketing UGC 137

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Here are the most common types of word of mouth marketing that consumers encounter in the wild: Social shout-outs. Either on-site, social media, Google or third-party review aggregators.

Conversation 142

Conversation Review Marketing How To 142

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. Social media mentions Social mentions are likely the ones you’re most familiar with.

Brands 111

Brands Sentiment Forums Brand Monitoring 111

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? For employees it’s about loving their work, the company culture and, of course, the product.

Brands 138

Brands ROI UGC Authentication 138

Sprout Social

OCTOBER 3, 2024

According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of social media marketers report feeling burned out—and this is during the regular, non-peak seasons.

Social Media 84

Social Media Patterns How To Analysis 84

Pixlee

JULY 28, 2021

In fact, most of today’s sophisticated brands are beginning to integrate customers’ ideas and demands into marketing content by collecting and sharing user-generated content (UGC) from real customers. Combining UGC with agency or studio content combats these challenges and adds value to your marketing strategy in a variety of ways.

UGC 98

UGC Brands Content Authentication 98

Sprout Social

OCTOBER 13, 2022

Social marketers know creating viral posts isn’t their most important goal. social media managers. Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. Soon after sharing, delight ricocheted across social media. pic.twitter.com/KgYWsp5VQD. No special deals touted.

How To 145

How To UGC Authentication Campaign 145

Sprout Social

JUNE 12, 2023

Now, enter social media — your secret weapon. It helps you build an emotional connection with them that leads to loyalty and unforgettable experiences. Leverage social media listening tools to keep tabs on what customers are saying about your brand online. It’s more than just likes and shares.

Strategy 139

Strategy How To Metrics Loyalty 139

Oktopost

JANUARY 6, 2025

If you havent noticed already, Gen Z is everywhere in the workplace, and they are reshaping how B2B brands approach social media. Once dominated by formal tones and corporate jargon, the B2B social landscape is shifting toward a more authentic, humanized approach, primarily driven by Gen Z social media managers.

B2B 71

B2B Authentication Social Media Management Hubspot 71

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Skincare company Glossier let the photos do the talking in this post just one sentence and a bunch of tagged products is all they needed to grab interest. percent of users.

Engagement 100

Engagement Facebook HootSuite UGC 100

Hootsuite

JULY 6, 2022

Social commerce is a subset of eCommerce. It involves buying and selling over social media. Brands on social media have the added benefit of giving people a place they can easily contact you and where you can reach out to them. UGC is a persuasive form of free advertising. What are Instagram eCommerce tags?

Instagram 129

Instagram HootSuite UGC Influencer 129

Waxing UnLyrical

AUGUST 10, 2016

Pictures, videos, and other visual media are processed 60,000 times faster than text. Today’s fastest growing social media channels are visual-first and if you want engagement, you’ll want to double down on photos and videos. Visual content builds trust & loyalty. And those details matter.

Content 100

Content UGC Loyalty Hotels 100

agora pulse

OCTOBER 21, 2019

However, social media is a great platform for targeting other generations with FOMO marketing. billion active users, social media provides a huge potential audience. At my content marketing agency Contentworks , we have seen huge success with FOMO social media marketing techniques. With over 3.5 What to do.

Social Media 80

Social Media Marketing Loyalty UGC 80

Pixlee

JULY 19, 2021

One of the core social media marketing tactics businesses rely on is influencer marketing. By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. Use Existing Influencer Content in Emails.

Influencer 96

Influencer Marketing UGC How To 96

Sprout Social

JUNE 23, 2021

This stat is striking for SaaS companies eager to reduce churn but is eye-opening for any business, really. From self-service options to product videos and beyond, companies today should strive to put their onboarding materials front-and-center in as many formats as possible. Speed up and step up your social customer care.

Strategy 139

Strategy Policies Resources Loyalty 139

Sprout Social

JULY 27, 2022

Plug-ins and integrations with your website hosting company (not always free). WordPress is the most popular CMS in the world and offers many plug-ins that make it easy for webmasters to display Twitter feeds and other content from social media channels. It offers feed integrations with most top social media platforms.

Feedly 143

Feedly Feed Embedding Twitter 143

Pixlee

MAY 28, 2021

It is easier for a fashion or sporting goods company to think and decide what type of content to post. For example, pet insurance company Trupanion helps protect their customers’ best fuzzy friends. Regardless of your industry, contests can boost engagement and drive brand loyalty. The Key to Telling a Tangible Story .

Instagram 83

Instagram Insurance Brands UGC 83

Pixlee

AUGUST 25, 2021

Feature User-Generated Content (UGC) Creatively. People love sharing brand feedback on social media. Once you have UGC you’re ready to share, there are a variety of ways you can showcase it beyond a static post. This provides inspiration to potential buyers and valuable social proof.

Instagram 86

Instagram UGC Brands Hashtag 86

Keyhole.co

JUNE 19, 2023

Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Social media content can go a long way in making customers happier. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Pixlee

MARCH 29, 2021

A brand ambassador is a person appointed by a company or an organization to showcase the positiveness of the brand and its products. This can range from company employees to existing customers sharing positive reviews of your brand on social media. Both the company and the ambassador gain through this ambassador program.

Marketing 95

Marketing Discount Influencer Authentication 95