Proactive Report

JULY 23, 2018

But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. These rules apply to all your content – web pages, newsroom, articles, press releases, and blogs. The Penguin update focused on the difference between owned and earned links.

Content 45

Content Press Release Yahoo Guidelines 45

Razor Social

APRIL 4, 2018

We couldn’t help mentioning some of the factors that may influence the ‘relevancy’ of a link and the weight assigned to it by Google. guest blogging, content repurposing, content syndication) are also safe when used as part of a wider link building campaign and not abused. Include an influencer in an expert roundup.

NoFollow 98

NoFollow Directory Press Release Syndication 98

Techipedia: Tamar Weinberg

MAY 28, 2010

Social media gives you an opportunity to exert influence onto customers and prospects. That influence often translates to interest; people want to hear what you have to say. That’s one of the biggest reasons for companies not to engage in social media at all. Never lose sight that the online space is a human medium.

Social Media 278

Social Media Strategy Yahoo Communities 278

Buffer Social

JUNE 1, 2016

Interested in seeing how every team within your company can use social media? Even if you’re not sharing employee salaries or company financials, you can still give your audience a peek behind the curtain by showing them how your product is made. Well, first, it’s a great platform for building relationships with influencers.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Laurel Papworth

OCTOBER 22, 2011

Or putting out a Press Release on How Press Releases Are No Longer Effective. Or are the stories mishmashes of other people’s original content – interviews, tweets, blog posts, statistics on Analyst websites and PDFs and press releases? Seriously ? The New Fourth Estate is Social Media.

Communities 108

Communities Social Media Journal Diagrams 108

Proactive Report

NOVEMBER 10, 2012

“Companies need to look at social media from a strategic perspective across the business organization and not relegate it to marketing and communications or let it exist independently within each function or department of a business,” says SHRM Darla Moore School of Business researcher Rob Ployhart.

Mobile 111

Mobile Reputation Social Graph Skills 111

Convince & Convert

APRIL 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. But your company is perhaps best known as the proprietors of the exit polling in American politics. That all comes from my company. Tom : Well, yeah.

Insurance 115

Insurance Journal Research Hashtag 115

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials.

Press Release 279

Press Release Marketing Class List 279

Viper Chill

APRIL 15, 2010

Their typical days are spent putting together press releases or writing copy for important website pages. Present company accepted They are probably the best free resource available anywhere. I’m not a prolific writer, but when and where I do write I notice the influence of things I’ve read quite often.

Skills 76

Skills Sites Blogger Hubpages 76

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Then, you use that number as a success metric for influence. And maybe then you submit a press release about it. I have no problem if it’s a general gripe, but when details of the individual/company/private correspondence emerge, it’s completely unprofessional and inappropriate. And thank god for that.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Convince & Convert

DECEMBER 30, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Alternatively, you can use quotes from influencers to complement your content—which works particularly well in shareable graphics embedded in your content. Company News. Your company is ever-changing.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Alternatively, you can use quotes from influencers to complement your content—which works particularly well in shareable graphics embedded in your content. Company News. Your company is ever-changing.

Types 60

Types Content Diagrams Posterous 60