Remove Company Remove GPS Remove Marketing Remove Privacy
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Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

These terrifying statistics make me wonder if it’s time to change given that our privacy is starting to diminish. Facebook responded by apologizing and giving its users more privacy controls to manage the concerns of students who thought this approach was too invasive. More than 2,300 people a reported missing each day.

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The Marketing Moral Compass

Twist Image

Are marketer''s the most loathed human beings on earth? As a marketing professional, I often wonder where the vocation sits on the list of the most respected and appreciated industries out there. Changing the marketing game. Companies that have spent any semblance of time online know this, in a profound way.

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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How is iBeacon different than using GPS for geo-location? Transmission through Bluetooth wireless technology gives your phone precise information about where you are in the store, while GPS transmitters don’t work well indoors and don’t distinguish well between locations only a few feet apart. And what about privacy?

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Is Marketing About To Get Really Creepy Or Really Good?

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Apple acquired a company last week. There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Having GPS capabilities inside businesses is still in its nascent stage.

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Car Spying – This company is looking to sell your real-time Car Location to US Military

Tweaklibrary

While some of the recent cars have a GPS built-in which rules out the HOW factor, certain companies can still access your location in real-time without a GPS. To begin with, the thought that Companies around the world have so much of my information, now including my vehicle’s real-time location, is very unsettling.

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This Is Being Recorded. By You

Twist Image

Most people just stare at the map of their GPS system and wait for the voice commands to bark out their next turn. I never tagged myself as an analytics jockey, but switching over to the trip data screen of my GPS turned the long drive into both a game and fascinating collection of data. Vancouver Sun - not yet published.

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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.