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A Privacy-First Digital Marketing Landscape

Dave Fleet

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault.

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

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These Ads Suck: Will Users in a Privacy-Altered World Like What They See?

Jon Loomer

Privacy as the goal, advertising will suddenly seem very “different” to users. The Future of Privacy-Altered Advertising. We’re entering a world of greater online privacy, where pixels and tracking become less effective. Other companies may see an opportunity to fill a need and develop solutions.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

According to recent statistics, 57% of companies in the U.S. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

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Could the Survival of Facebook Depend on Its Privacy?

Waxing UnLyrical

Clearly, the experiment of Facebook as a publicly traded company isn’t going well, though I think it is still too early to be called a failure. In the past, I’ve made the argument that your privacy is not Facebook’s responsibility, and I still believe that. I don’t think the company itself is going anywhere.

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How “The Facebook Files” Could Impact Social Media Marketing

Ignite Social Media

In fact, brands should be prepared for other changes that could impact their social media marketing performance. That, along with data and privacy issues, was among our concerns all along. Two of the five articles above share one underlying issue: The Facebook algorithm is not working as the company intended. There were five.