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Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

Is it only a matter of time until we do something ridiculously life saving but also incredibly invasive — like implant GPS tracking devices — so that we can never truly disappear? Should it be governmental or should it be managed by a private company? How much information is too much? Should implantation be standardized?

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4 Ways To Tap Into Local Markets

Harp Interactive

Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality. 4 Tips To Extend Market Reach Through Local Search Optimization & Geotagging.

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The Importance of Local Search and Local SEO Companies

Idaconcpts

On top of that, the commercialization of smartphones and GPS technologies has empowered consumers to look for local business on the go. Local SEO Companies Have the Edge. This company could be anywhere in the world and may have no idea about your local market, but hey! Beware of too-good-to-be-true SEO companies.

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Car Rental Business: Advantages And Disadvantages

The Realtime Report

A car rental company should have a wide range of vehicles, providing customers with many options to meet their needs. Staff The success and profitability of a car rental company depend on the entire staff, including customer support managers, mechanics, accountants, and even drivers. Before choosing a location, check local laws.

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The Marketing Moral Compass

Twist Image

Are marketer''s the most loathed human beings on earth? As a marketing professional, I often wonder where the vocation sits on the list of the most respected and appreciated industries out there. Changing the marketing game. Companies that have spent any semblance of time online know this, in a profound way.

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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

As content marketing explodes, so too, does the volume of noise. Show Empathy: The Truth is Funny Connect on an emotional level by tying your company and offering to a real human challenge that your prospect has. In 2012, I wrote about a supply-chain management software company called Kinaxis.

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

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