Jeff Esposito
AUGUST 1, 2011
Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough.
Audiense
JUNE 13, 2017
English-speaking sports fans. As you’d expect the audience’s interest in sports over indexed compared to the global population, with 93.5% In events, they’re not surprisingly fond of sporting events, with 67.5% of the audience being interested in attending live sporting events compared to 23.8% Juventus fans.
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Buzz Marketing for Technology
DECEMBER 15, 2011
Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Fans may “like” the page, but what good is it really doing the company or its customers? What are they interested in – sports, music, TV? What’s the point of the storefront? But only 0.2
Sprout Social
JUNE 23, 2021
The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Take the classic example of a large CPG food company, like Kraft , that is considering an expansion into a new vertical.
Sprout Social
MARCH 26, 2019
In it, we’ll review how you can use social media listening for your company or organization, as well as proving its value to the C-suite. These advantages span the entire company, from product development to customer service. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey.
Buzz Marketing for Technology
JUNE 28, 2008
Lewis has found similar problems in focus groups he?s The result can be flawed conclusions and foolish decisions, causing potentially great financial loss to companies. Instead of getting irritated while your e-mail boots or a company?s Set aside slots for exercise, sports, dinner with friends and family vacations.
Convince & Convert
APRIL 1, 2010
Instead, it’s the standard sports franchise drivel, including ads for home equity loans above the team logo. I couldn’t believe it, given how many video assets a professional sports team has. Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders.
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