Remove Communities Remove Company Remove Focus Group Remove Sports
article thumbnail

A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough.

article thumbnail

See innovation differently: How social media holds the key to true differentiation

Sprout Social

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Take the classic example of a large CPG food company, like Kraft , that is considering an expansion into a new vertical.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

Instead, it’s the standard sports franchise drivel, including ads for home equity loans above the team logo. I couldn’t believe it, given how many video assets a professional sports team has. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features.

article thumbnail

Data smog: newest culprit in brain drain

Buzz Marketing for Technology

Lewis has found similar problems in focus groups he?s The result can be flawed conclusions and foolish decisions, causing potentially great financial loss to companies. Instead of getting irritated while your e-mail boots or a company?s Set aside slots for exercise, sports, dinner with friends and family vacations.

Data 100
article thumbnail

How to Use Retail Bots for Sales and Customer Service

Hootsuite

29% of conversations in sports equipment retailer Decathlon’s chatbot happened outside of opening hours. Without the overwhelm, Fody was able to improve their marketing with proactive communication strategies targeted to those with digestive conditions. Plus, chatbots can serve and convert customers while you’re closed.

Retail 98
article thumbnail

Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

” Source: Fast Company. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. “ The billionaire investor said that editors should focus on making the papers “indispensable” to local communities. ” Source: SMH.

Reddit 80