agora pulse

JANUARY 14, 2020

A super-successful TikTok marketing campaign I loved was #YouOwnIt developed for cosmetics company MAC by ad agency Pulse Advertising. Marketing your product to Gen Z needs to feature user-generated content (UGC). A recent survey found 85% of consumers find user-generated content (UGC) more influential than brand-created content.

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Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community.

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UGC Brands Apparel Content 59

Sprout Social

AUGUST 30, 2019

Yes, that new office tour your company put up is your best performing piece of content to date. Filming a thirty-second promo video? But, sadly, not all user generated content (UGC) is created equal, and when your brand has a defined visual identity, that can be a problem. Here are five of our favorite tips: 1) Give us the BTS!

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Geotagging Instagram Real Estate Brands 110

Later

APRIL 22, 2019

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . So why is UGC so valuable? Instead, think about how you can cluster your UGC together into different themes.

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Instagram UGC Tips Content 91

agora pulse

DECEMBER 13, 2018

Studies show that 92% of consumers have a more positive image of a company when it supports a social or environmental issue. It’s time to get key stakeholders in your company behind live streaming. User-generated content (UGC) is content created by unpaid fans which businesses can use to promote themselves. I know it’s tough.

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Social Media Strategies Summit

MAY 24, 2019

LEGO uses UGC to keep fans engaged. The brand uses a mix of original content and user-generated content (UGC) to keep fans engaged. BMW’s subscribers also get a first look at official launch films and web series. Which companies do you think are the best brands on YouTube? Top 10 Best Brands on YouTube. Source: Lego.

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YouTube Brands Fashion UGC 123

Later

FEBRUARY 13, 2019

Their carefully curated UGC, creative product shots, and perfectly on-brand Instagram Stories will leave you feeling inspired to make your home a little more “green.”. Instagram Inspo #8: Outdoor Voices’ Inspiring UGC and Brand Voice. TIP: Just remember to always following the rules when reposting UGC. Photo by @sharonyhlin.

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Instagram Brands UGC Delicious 47

Later

AUGUST 21, 2020

Brands with purpose also see a boost internally — a study in 2018 found that thriving employees are 3x more likely to work for a company with a strong sense of purpose. Brew Dr. Kombucha is not your average kombucha company. We increased our output by 7% YoY while decreasing our overall company emissions by 9%!??

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Instagram Brands Communities Loyalty 104

Later

OCTOBER 23, 2019

Like Casper, cookware company Great Jones has totally nailed the short-and-sweet bio that gets right to the point. The CBD company uses their Instagram bio to explain their products and philosophy, as well as their initiative of planting a tree for every product sold. #8: Watch and learn from sporting good company Ciele : #18: Toko.

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Examples Instagram Hashtag Sports 46

Later

DECEMBER 13, 2019

As part of their campaign to highlight the issues around fish farming, Patagonia released an IGTV and film series that discusses the challenges the environment faces: . User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . View this post on Instagram.

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Sprout Social

NOVEMBER 1, 2016

For example, Snapchat might not have appealed to Marriott Hotels at first, but we bet the company is glad it gave the app a chance. According to an Ipsos MediaCT study , user-generated content (UGC) is 35% more memorable and 50% more trusted than other types of media. Your UGC campaign doesn’t have to be a huge production.

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Travel Class Social Media Hotels 40

Sprout Social

NOVEMBER 14, 2023

Kodak, for example, features photos taken by people who use their film and products. Reposting user-generated content (UGC) created by your customers is one of the most authentic marketing tactics you can use. But to stay authentic, your brand should only do so when the issue directly aligns with and reinforces your company values.

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Authentication Tips Marketing UGC 118

Laurel Papworth

APRIL 13, 2010

Real World Events Music labels, film studios pay MySpace for record launches and Secret Shows. An ongoing service of account managers advising companies wanting to be Dell or Zappos would also be a nice sideline investment. Trial Affiliates members get additional benefits if they trial another companies product.

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Sprout Social

OCTOBER 19, 2016

Most companies don’t host social media contests to give things away with nothing to show for it. User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. They’re a great way to get your followers to engage and also get some UGC.

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Social Media How To Directory UGC 40

Sprout Social

MARCH 22, 2021

If your brand is looking to step up your social game, take notes (especially if you’re a B2B technology company). And when there’s not a face, there’s likely a quote or some good ‘ol UGC in its place. Few do it better than Drift. Keep it helpful. Keep it open. There’s that signature empathy again.

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Sprout Social

OCTOBER 13, 2022

According to the 2022 Sprout Social Index™ , company alignment with personal values is 74% more important to consumers than it was in 2021. When creating content for your brand, don’t forget about an invaluable resource at your fingertips: user-generated content (UGC). Read more: [link]. The challenge was simple.

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Bare Feet Studios

DECEMBER 13, 2008

There are many; here are a few that attract my interest: Bill Ford – family member, stock-holder, environmentalist, and passionate company insider. Companies have surrendered control of their brands to their agencies, while customers have been doing their own dance with it unbeknownst to either company or brand.

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Later

JULY 25, 2019

So if you feel like you're kicking and about to sink under or you're exhausted from the struggle or you're just about to dive in and anticipating the hustle it'll take, welcome, you're in good company here. Watch the full film via the link in bio. View this post on Instagram.

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Instagram Hashtag Engagement Feed 86

Hootsuite

MARCH 20, 2023

UGC could be anything from sharing a post from a person who tagged your brand to finding a positive review and making it into an Instagram post (or, as in the example below, finding a positive and slightly bizarre review and making it into an Instagram post).

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Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data.

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