Convince & Convert
FEBRUARY 22, 2011
New research from ExactTarget and CoTweet (clients) called “The Social Break-up&# studied why consumers turn their backs on social and email connections with brands. Within the findings is this frightening nugget: 51% of consumers expect the company to send them marketing messages after “liking&# the brand on Facebook.
Convince & Convert
DECEMBER 27, 2011
New research from ExactTarget and CoTweet (clients) called “The Social Break-up” studied why consumers turn their backs on social and email connections with brands. Within the findings is this frightening nugget: 51% of consumers expect the company to send them marketing messages after “liking” the brand on Facebook.
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Techipedia: Tamar Weinberg
DECEMBER 31, 2009
Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. When I was having some issues adding the commenting system to my web site, I was able to quickly get a response from the JS-Kit team and their users.
Convince & Convert
DECEMBER 29, 2010
I’m delighted that it got a lot of attention, as it’s an important issue if we’re going to truly move this industry forward. A terrific, relevant guest post from my friend Katie Van Domelan (now the client services manager at Cotweet – one of my clients). 11 Mind-Blowing Reasons Your Company Needs Facebook.
Janet Fouts
FEBRUARY 16, 2012
Several other people in the room commented they had similar issues. Set them up with Cotweet or Hootsuite so they can post efficiently and schedule posts out in advance. Show each CXO and what their Twitter reach is, for example, and then the combined company reach. They were ignoring her. Give them the tools to work smarter.
Convince & Convert
SEPTEMBER 22, 2010
If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?
Jeff Esposito
JUNE 13, 2011
Now, the metrics can be different for each entity within your company, but you need have something that you can measure and benchmark against. Tools like CoTweet, Hootsuite and Tweetstats allow you to measure these things. So where do you start? For that question, articulate what you want to accomplish. Subscriptions. Size matters.
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