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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. There are WAY more companies than this.

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Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Convince & Convert

The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

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Measuring your social output

Jeff Esposito

Now, the metrics can be different for each entity within your company, but you need have something that you can measure and benchmark against. The first is the number of both inbound and outbound conversations on a specific social property. Tools like CoTweet, Hootsuite and Tweetstats allow you to measure these things.

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Enterprise Twitter

Koka Sexton

Both small and large companies can benefit from the additional branding and communication outlet Twitter offers. Technology companies understandably seem to be the most prevalent on the service. There are many ways for a company to get into the social media world. Is your company using Twitter?

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The Goddam Batman

Koka Sexton

There were several variations of this viral batman picture of a fake conversation between the Dark Knight and the Joker. Knowing that I was a fan of the Batman he gave me a good laugh. I guess this is one of the templates that made it around. If you enjoyed this post, make sure you subscribe to my RSS feed ! Leave a comment!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Remember, the most important customer of EVERY company is Google. Companies often get so close to their own knitting that they cannot see the knots, and that brand of myopia is especially difficult to overcome in social media. In a real-time world, customer service and marketing are essentially the same thing.