The Marketing Blog

SEPTEMBER 28, 2009

But now the platforms have diversified, today there are Indians heavily discussing social media on twitter, LinkedIn and Facebook. Twitter - Prepared by Gaurav, follow the social media section for a listing of influential Indians in social media on twitter. Know more at PMI conference website. Any collaborators?)

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Convince & Convert

SEPTEMBER 25, 2013

Note the absence of “tax preparation” or “kitty litter” or “conference calling services” or any mundane product category. The site’s home page invited me to check out additional parenting resources from Pampers on YouTube and Facebook as well as a newsletter and a rewards program where Twitter followers enjoy exclusive offers.

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Content Posterous Marketing Wiki 147

Social Media Strategery

JUNE 21, 2009

If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again. That wiki is going to reflect the culture of your organization, not change it. Use wikis to eliminate email! It will continue on the wiki. Enterprise 2.0 Enterprise 2.0

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Social Media Strategery

AUGUST 26, 2010

Unfortunately, IT departments at large companies and government agencies are too often doing the equivalent of developing Android apps at work and using the iPhone at home. They’re just told to “give us a wiki&# or “develop a blog for me.&# Actually using the blog or wiki isn’t a requirement.

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Social Media Strategery

FEBRUARY 18, 2010

is about more than wikis, open data , Twitter , Web 2.0, Sure, social media can help facilitate this transformation, but starting a blog or Twitter account is by no means a prerequisite. Sure, social media can help facilitate this transformation, but starting a blog or Twitter account is by no means a prerequisite.

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Buzz Marketing for Technology

JUNE 27, 2008

This is my presentation from the IIM National Conference on 15 Aug more. Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? fun, laughter and tools - wikis, blogs, enjoyment of activity tagging, RSS â?£ Reload image ).

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Folksonomy Web 2.0 Wiki Collaboration 270

Social Media Strategery

APRIL 1, 2009

I saw very senior government employees chatting it up with very junior consultants, employees from two different companies sharing time on a panel session, and groups of consultant/government folks hashing out a solution to a problem one of them was having. What I’d Like to See Next Year The wiki. The organizers.

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Social Media Strategery

NOVEMBER 13, 2009

Development Social Media So You Just Graduated and You Want a Job Sat, Nov 14, 2009 Social Media Last week, I attended my sixth or seventh Public Relations Society of America (PRSA) International Conference, dating back to my years with the Public Relations Student Society of America (PRSSA) while I was in college.

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Social Media Strategery

AUGUST 18, 2010

I first met Jen at the 2009 PRSA International Conference in San Diego , and was immediately impressed with her enthusiasm and eagerness to learn about the business uses of social media. Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner.

Education 135

Education Social Media Gov 2.0 Class 135

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

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Social Media Strategery

SEPTEMBER 18, 2008

Five years ago, when I joined my company, the only mentions of the terms “wikis&# and “blogs&# were usually preceded by the words “What the hell is a…&# Now, as with most organizations, there is an enormous demand for social media, both internally among my colleagues, and externally with my clients.

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Social Media Strategery

SEPTEMBER 18, 2008

Five years ago, when I joined my company, the only mentions of the terms “wikis&# and “blogs&# were usually preceded by the words “What the hell is a…&# Now, as with most organizations, there is an enormous demand for social media, both internally among my colleagues, and externally with my clients.

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Social Media Strategery

MAY 12, 2010

I actively avoided Twitter, for example, because I didn’t see the purpose. This “light bulb” discovery led me to the second step in my social media adventure—creating a program that would do the same thing for others on a massive scale (20,000+ employee company). web20 wiki Have This Blog Sent to Your Email! The Whole. :

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Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

SEPTEMBER 30, 2008

Enter Intellipedia , the gold standard of wikis behind the firewall. Intellipedia is the Intelligence Community’s wiki that is open and editable to anyone with the appropriate clearances within any of the 16 Intelligence Agencies (keep in mind that the FBI is included in this). Wed, Oct 1, 2008 Government 2.0

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Social Media Strategery

MAY 6, 2010

While there’s no shortage of resources for how to measure the ROI of social media, but unlike commercial companies, our government doesn’t use social media to make money or to sell products. link] adrielhampton (Adriel Hampton) Twitter Comment RT @sradick What Kind of Impact Has Social Media Had on Your Organization?

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Diva Marketing Blog

JANUARY 8, 2009

It's back to marketing basics but with new strategies in our tool box that may sound strange like wiki and blog and twitter. Through the funny sounding tactics like wikis, blogs, twitter and social networks our customers are talking to us. The conference is build around four themes. Yes, the world is changing.

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Social Media Strategery

JANUARY 10, 2009

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. I have to post my code to a wiki? Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

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Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

OCTOBER 8, 2009

Just as leaders from across the government are getting on Twitter and blogging, why aren’t more team owners, general managers, and other front office types using these tools to talk with their fans NOT market to their fans. So, in your mind, the stock exchanges should be eliminated because every company should be public?

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Social Media Strategery

OCTOBER 19, 2008

Because I’ll be the only one there NOT representing a transit organization, I wanted to think of something that I could discuss with the conference attendees that they could actually use. Play with Everything – Don’t try to talk to your leadership about the need to create a Twitter account if you don’t have one.

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Gov 2.0 Organization Social Media Transportation 69

Social Media Strategery

MAY 26, 2010

rockstars – Linda Cureton, Chris Rasmussen, Steve Ressler, Clay Johnson, Macon Phillips, Mary Davie, and so many others – people who have helped pave the way for conferences like this. I’m writing blogs – they’re trying to explain Twitter to a three-star general. Twitter Comment Nice post!

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Social Media Strategery

JANUARY 26, 2009

Show them how they can use their organization’s internal blogs, wiki, bookmarks, etc. Once we deployed internal blogs, a wiki, and forums, that’s when my work internally with social media really took off. I went in and created dozens of wiki pages on every social media tool I found. I blogged every chance I got.

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Gov 2.0 Social Media Web 2.0 Wiki 56

Buzz Marketing for Technology

JUNE 27, 2008

The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. And don’t think that Horvitz is just resting and waiting for this conference. Follow ZDNet on Twitter. See the latest entries on the Intel wiki >>.

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Instant Messaging Trends Microsoft Wireless 130

Social Media Strategery

JANUARY 27, 2010

link] SocialBttrfly (Alexandra Bornkessel) Twitter Comment Obama calls for a focus on jobs and @sradick responds–&# On the Move&# in #Gov20: [link to post] – Posted using Chat Catcher [link] Andy Einhorn Great post! link] DaveMurr (David Murray) Twitter Comment Blog to feature people on the move and jobs in Gov 2.0

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Social Media Strategery

JANUARY 17, 2009

It’s about the guy who convinces his administrator to do a press conference on Twitter. This blog, my presentations, my internal blog, my wiki pages, etc. Use you as an example – you’ve made some really good traction at your company with what you’ve actually accomplished, not with what your title is.

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Gov 2.0 Social Media Wiki Technorati 93

Social Media Strategery

DECEMBER 22, 2008

I love logging into Twitter and seeing so many different conversations centered around Government 2.0. The reasons for failed social media range from the obvious (ghostwriting a blog and not allowing comments) to the not so obvious (middle managers not allowing wiki contributions without first getting them approved).

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Gov 2.0 Social Media Wiki Web 2.0 62

Buzz Marketing for Technology

JUNE 27, 2008

Karrer and Michele Martin have just launched Work Literacy , which is: "a network of individuals, companies and organizations who are interested in learning, defining, mentoring, teaching and consulting on the frameworks, skills, methods and tools of modern knowledge work." follow me on Twitter. Second ALT.NET conference.

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Social Media Strategery

OCTOBER 12, 2008

From wikis in the Intelligence Community to internal blogs at IBM , many of my clients see these articles and want to use social media to realize these same benefits, but don’t know how to do it. How big of a net should you cast when implementing a wiki or blogs behind your firewall? The government has a higher standard.&#

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Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

FEBRUARY 9, 2010

I recently read a fascinating article in the latest edition of Fast Company – “ A Problem Solver’s Guide to Copycatting.&# For example (from the Fast Company article ), “In 1989, the pilots of the Exxon Valdez ran it into Bligh Reef, spilling enough oil to cover 11,000 square miles of ocean. discussion.

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Gov 2.0 Organization Sports Forums 94

Social Media Strategery

DECEMBER 13, 2008

Also, Mike Kujawski (www.mikekujawski.ca) has started a wiki that seeks to capture the many (international) Government 2.0 Also, Mike Kujawski (www.mikekujawski.ca) has started a wiki that seeks to capture the many (international) Government 2.0 Archie Good luck with some people. Other important people were CC’ed on this E-mail.

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Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

APRIL 26, 2009

From entire conferences to unconferences to new government appointees to full-scale social networks , there’s no doubt that “Government 2.0″ Compare Twitter with the Telegram, for instance. Compare Twitter with the Telegram, for instance. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

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Gov 2.0 Social Media Conference Social Networking 93

Social Media Strategery

MAY 19, 2010

I had a great conversation recently with one the senior leaders at my company and he told me that’s the one thing that separates the good from the great. Do a Twitter search for your organization/brand and see what others are saying via steveradick.com [.] web20 wiki Have This Blog Sent to Your Email!

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Gov 2.0 Project Web 2.0 Meeting 79

Social Media Strategery

FEBRUARY 25, 2008

Two months ago, my company officially deployed a platform of social media applications behind our firewall, including tools like blogs, forums, a wiki, social bookmarking, and social networking. Development professional development prsa public relations public sector scary smcedu social media sports tools Twitter web 2.0

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Social Media Strategery

NOVEMBER 20, 2009

How did we go from fancy, tricked out websites being a best practice to something as plain and boring as Twitter? Let’s study Cybersquatting cases like LaRussa vs. Twitter, Inc. Where’s the line between criticizing the service your receive from a company on Twitter and attacking the person? Do they apply?

Education 88

Education Gov 2.0 Class Web 2.0 88

Bare Feet Studios

AUGUST 20, 2008

We are also using it as a demonstration project for how to plan a conference using the fabulous (and mostly free) tools of social media. All past and upcoming podcamp events are listed on the official Podcamp Wiki. If a company was successful at one podcamp, they will be very likely to want to sponsor the next event in the series.

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Eventful Social Media Conference Badge 40

Bare Feet Studios

MARCH 3, 2009

I find the company story very interesting. Members also interact frequently online via the wiki and the many developing events and activities. You can also join the fledgling Facebook Group or keep tabs on our page on the SMC Wiki. We will be upstairs in the Aliʻi Board Room. UPDATE: We plan to be live-streaming at ustream.tv/smch.

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Social Media Strategery

AUGUST 8, 2010

Contact the author [link] lovisatalk (lovisa) Twitter Comment good reminder of what kinds of ppl make great community managers. link to post] #gov20 – Posted using Chat Catcher [link] TheLab_Boston (The Lab) Twitter Comment RT @lovisatalk: good reminder of what kinds of ppl make great community managers. Ty for the shoutout!

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Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

OCTOBER 27, 2009

Read other people’s blog posts, wiki edits, forum questions, and tweets and help out if you can – even if it’s just sending a helpful link, providing a good point of contact, or giving a restaurant suggestion to someone in a different city. Don’t promise your client thousands of Twitter followers in two weeks.

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Gov 2.0 Consultant Social Media How To 94