Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. They get the reps in and make content all the time.

Social Media 106

Social Media Insurance ROI Meme 106

Sherrilynne Starkie

FEBRUARY 13, 2018

Consultants support cultural change, recruitment & training and for internal communications initiatives. Social media consultants write policies and guidelines to empower teams while mitigating risk. The consultant works with management teams to set priorities, craft messages and prepare statements. via GIPHY.

Consultant 265

Consultant Social Media Drupal Content management systems 265

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. The most important social media metrics for your brand depend on what your team wants to accomplish. Increase revenue.

Analytics 179

Analytics Social Media Tools Price 179

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Build an engaged community. Increase communication. Proving Value. Value is subjective. Bounce rate.

ROI 69

ROI Case Study Health Care Insurance 69

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. It also shows you have a growing community doing word-of-mouth marketing. You can view metrics like positive sentiment and total engagement.

Metrics 93

Metrics Influencer Marketing Survey 93

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 124

Marketing How To Sample Samples 124

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. You can respond to any post directly from your dashboard, assign it to another team member, or flag it for follow-up. You can also gain insights into social sentiment.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

DECEMBER 12, 2023

If you used to be a developer, share the new features your team is currently working on and what the roadmap is. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. Whatever your area of expertise is, share it.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

MAY 21, 2020

You can also use this information to test messaging and measure ROI. Once you’ve set up your streams for social monitoring, you can share them with your team, so everyone can access the same information. If you discover a post that requires a response, you can assign it to the appropriate team member. Google Alerts. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Oktopost

MAY 30, 2023

Social media listening is a key part of leveraging your social media channels for maximum ROI, and being able to action those findings by posting content that is relevant to social conversations at the drop of a hat will be of major benefit to you. In essence, it means a higher ROI for content your brand already owns.

Publishing 84

Publishing Social Media Film B2B 84

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Improve sentiment around customer service. Customer service. Reputation management. Event monitoring. — G2 (@G2dotcom) February 3, 2020. Product and R&D.

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

agora pulse

JUNE 13, 2020

Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords. I could easily screenshot data from Keyhole and share it with the team.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. And, with the right brand advocacy strategy, you can realize a stunning ROI. Despite what advocacy programs might cost initially to implement, the ROI would be more than worth it.

Brands 121

Brands ROI UGC Authentication 121

Sprout Social

AUGUST 10, 2021

What do events teams and social teams have in common? ” But for both teams, that perceived magic is action rooted in strategy, data and user experience. Even though both of our teams can be big behind-the-scenes contributors, there’s a lot happening! Both are called upon to “work their magic.” Rachael: Right?

Eventful 117

Eventful Team Sentiment Social Media 117

Hootsuite

SEPTEMBER 28, 2020

They’re nearly twice as likely to also connect with communities, employees, and partners. Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. customers, employees, partners, investors, and the community).

Marketing 144

Marketing Committee Health Care Organization 144

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. Customer support and community management.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Combine positive brand sentiment with high brand recognition and you get fans. You never know who could be the best fit for your dream team.

Strategy 125

Strategy Brands Hubspot Survey 125

Oktopost

JUNE 15, 2023

From comments on your posts to indirect, untagged mentions of your brand, products, services, social listening makes it possible for you to go above and beyond in terms of customer service and community management. Call it an occupational hazard – but not one that has to derail your team each and every time you head back to the drawing board.

B2B 62

B2B Sentiment Analysis Influencer 62

Oktopost

MARCH 2, 2020

Everyone is doing it” is hardly a good enough reason to invest in digital marketing if the ROI isn’t high enough to justify it. For example, having a solid online presence and positive brand sentiment are critical in recruiting manufacturing professionals. Synchronize marketing efforts with sales teams.

B2B 136

B2B Marketing Construction Committee 136

Unmetric

NOVEMBER 4, 2019

This role requires a vast amount of social media data mining to get insights on ROI to improve and boost a company’s online presence. An analyst looks at the data to derive insights that are passed on to the social media manager and creative teams to help them build brand awareness.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. Do you have global social media teams? Viralwoot.

Analytics 105

Analytics Social Media Tools Price 105

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community. As a bonus, chatbots can free up your customer service team.

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

MARCH 14, 2023

For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. Iconosquare This tool shows you your community growth on Instagram over specific time periods — how far you’ve grown from period A to period B. A lso, y ou’ll be able to categorize posts by sentiments.

Metrics 52

Metrics Analytics Instagram Tools 52

Hootsuite

JANUARY 24, 2022

This helps you refine your marketing message element by element so you can increase your ROI. Brand sentiment. For larger social media marketing teams with more in-depth data analysis needs, Hootsuite Impact directly tracks social media data to business goals and provides helpful competitive benchmarks. sentiment analysis).

Data 94

Data Social Media HootSuite Template 94

Sprout Social

MAY 7, 2019

On top of these growing demands, many social teams are increasingly pressed for time to dig through the wealth of data available to them and develop all-encompassing social strategies. Social teams are also the first to note what trends are shaping the future of social, as well as customer insights that can shift an entire brand strategy.

Social Media 109

Social Media Marketing Upcoming Team 109

Sprout Social

AUGUST 10, 2022

Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. Build a private community of influencers. Organize influencers into lists and share with your team. Measure real-time performance and calculate ROI. Key features. View visual data and insights on any topic. Key features.

Influencer 107

Influencer Tools Marketing Software 107

Sprout Social

MARCH 10, 2017

So social media agencies often feel even more pressure to be able to show ROI to clients. This week at #SproutChat , social media agency Fifty & Five joined us to discuss how to equate engagement to ROI and the best metrics to monitor and measure social’s impact on your bottom line. Sign up to attend the webinar here. SproutChat.

ROI 50

ROI Sentiment Analytics Report 50

Keyhole.co

MAY 19, 2022

According to SproutSocial, 63% of marketers are expected to discuss social media ROI with their bosses to justify the spending on marketing and social media. However, measuring the ROI of social media remains elusive for many marketers. Features of Keyhole. The live dashboard delivers the latest reports within seconds.

Report 59

Report Social Media Tools Price 59

Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. By setting up a clear channel for communicating with your audience and keeping them engaged, you build stronger brand equity and capture more customers over time.

Social Media 52

Social Media Tools HootSuite Marketing 52

Pam Moore

AUGUST 31, 2018

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on. Do they not understand the value or the real risk?

Social Media 147

Social Media Training Startup Team 147

Keyhole.co

NOVEMBER 19, 2020

Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI. Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in. Pros: Great tool for keeping on top of brand health and customer sentiment. SharedCount.

Tools 98

Tools Social Media Sentiment Price 98

Convince & Convert

MARCH 30, 2016

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. With insight into key target audiences, brands now have exclusive access into who they should target and the topics their communities care about.

Research 60

Research Engagement How To Sentiment 60

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Good sentiment analysis with an accuracy of up to 80%.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

APRIL 18, 2023

At the same time, a team of experts are losing their sleep monitoring hundreds of metrics at once. This can lead to more effective and efficient Instagram campaigns, better ROI, and improved brand performance on the platform. It involves determining whether the sentiment behind the content is positive, negative, or neutral.

Metrics 52

Metrics Instagram Hashtag Sentiment 52