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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

When it comes to setting up a search and social strategy there is no end to the ways you can put the pieces together and it can be as simple or as complex to piece together as you want / need it to be. Simple Search And Social Strategy Framework. Knowing this will inform your marketing, social media, SEO, and content strategies.

Strategy 186
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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. Yes…companies have been watching everything you do and everything you buy to formulate their marketing strategies. Do some research. Meet some of their employees.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Research: How do people talk about your industry and who are the influencers? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2).

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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

Another interesting fact is that over 65% of respondents indicate that in addition to social platforms such as Facebook and Twitter, they are using community plat­forms. Social media monitoring continues to be an important component of social strategy. Monitoring.

Survey 225
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook. Are there differences between B2B and B2C in social media? Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

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6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. Research and Development. And every company wants to claim innovation, right?

Company 142
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9 LinkedIn Users Describe Themselves

Ari Herzog

Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. Specialties : Business consulting, social media, community building, business relationships, branding, marketing, mobile applications, digital marketing, social education, non-profits. Community management.