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4 Ways To Tap Into Local Markets

Harp Interactive

Geotagging and local search optimization are two technology-based solutions that savvy marketers are using to attract the crucial local market segment. 4 Tips To Extend Market Reach Through Local Search Optimization & Geotagging. Google has added geotagging to Blogger. Foursquare allows for check-ins. Your turn to act.

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How Ski Resorts are Winning with Community-Driven Marketing this Year

Pixlee

You can thank the community-driven marketing efforts from leading ski resorts for the mental image you’re painting right now. Leading ski resorts have mastered the art of community-driven marketing thanks to their brilliant understanding of their audience. Big Sky and Big Community Wins.

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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. As marketers begin to segment and accurately target in markets beyond the festival community, a new paradigm of customer relations will undoubtedly evolve. . When FOMO Died.

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Five Social Media Predictions for 2010

Socialized

Here are my five social media predictions for 2010. Location-based applications like Foursquare and Brightkite will not be the darlings of social media as some predict, but will instead turn into features and dissolve into general social networks like Facebook and Twitter. Even Google, a Web 1.0

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6 ways social media can improve customer service

Socialmedia.biz

Your business probably already has a social media presence. Surely you’re using social media for marketing and branding purposes. Did you know that you can leverage social media to improve customer satisfaction and increase repeat business? Make sure your social media channels are doing just that.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator.

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How to make Instagram Guides and 6 examples to inspire you

Sprout Social

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. Use place Guides to spotlight specific locations important to your community. They make it easy to curate a Guide using posts from certain geotags. Sprout Social. Place Instagram Guides.

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